2012 Summit on Customer Engagement

Last year customer engagement professionals from the top programs in the world participated in our annual event, including Salesforce.com, Wells Fargo, Cisco Systems, Dell, Blackboard, Microsoft, AmerisourceBergen, SAP, Intel, Hitachi Data Systems, Infor, Hewlett-Packard, Research in Motion, Oracle, CA Technologies, Xerox, Ariba, First Data. Get ready for another packed event filled with valuable information.

Who should attend?

Executives and managers and staff who want to become the best at leveraging customers more effectively in sales, marketing and social media programs. Expect topics like: customer advocacy, customer engagement strategy, community marketing and social media, customer reference programs, executive forums and more.

Conference theme: The Decade of the Customer Advocate

Customer advocates will be the key to successful sales, marketing, innovation and product development in the coming decade. Like Demand Generation in the 2000s, Customer Advocacy in the 2010s will experience rapidly growing budgets and visibility. We'll prepare you for the coming explosion.

What participants can expect

The opportunity to:

• Gain access to peers from many of the leading B2B firms in the world.
• Network, build relationships, and learn best practices from your peers.
• Get answers to your toughest challenges from experienced customer engagement pros.
• Learn how leading firms integrate their reference, communities, social media and advisory board programs for maximum leverage.
• Learn how to get budget, resources and respect from senior management.
• Learn about vendor offerings in a no-sales, non-threatening environment.
• Just getting started? We had a special presentations for that as well.

...and much more.