Whats more effective, word of mouth or the use of digital media?

Although both have obviously got their upsides, which is the more effective way at bringing new business to a company and helping it to grow? Discuss 

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Permalink Reply by Robin on November 25, 2011 at 8:07pm

I would say the use of digital media b/c that will lead to sharing AND word of mouth if you have a product worth talking about. It will be spread via their peers etc.

Permalink Reply by Ross Buchan on November 29, 2011 at 9:03am

Thanks for the input Robin

 

Permalink Reply by JoeM on December 6, 2011 at 11:54am

Hey Ross,

I would have to say the same as Robin but with a twist. A lot has to do with the type of company. Product or services and whether they are targeting companies or individual consumers. Word of mouth I see works best for businesses but for individuals, you can use a combination. Good luck!

Permalink Reply by Web Outsourcing Gateway on January 4, 2012 at 10:05pm

For me it's both. word of mouth works for those who are not "computer geeks" and for those who are inclined to using computer, digital media. New businesses should maximize the use of both word of mouth and digital media.

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