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Last month's Facebook Marketing Conference (fMC) brought a slew of big changes to the platform. Facebook has yet to fully deploy all of the new features, and we will not be able to gauge the true impact for quite some time. The outcomes depend not on what Facebook does next but how users, brands and regulators react.
Here is what Facebook hopes will occur: Users continue to adopt Facebook into their lives, giving advertisers more reasons to purchase new forms of social…
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