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Jay Deragon
  • Male
  • Hendersonville, TN
  • United States
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Latest Activity

Rory commented on Jay Deragon's blog post 'You Are A "Social" Bank'
"Thanks Jay!"
Jan 6, 2011
Jay Deragon commented on Jay Deragon's blog post 'You Are A "Social" Bank'
"Thanks everyone. Rory, you are reading it right. What lies between our ears is valuable to others and the collective knowledge, creativity, emotional and spiritall experiences in our brains is what makes society function (transact). It is the…"
Jan 6, 2011
JoeM commented on Jay Deragon's blog post 'You Are A "Social" Bank'
"You never cease to amaze me Jay! Great post!"
Jan 6, 2011
Rory commented on Jay Deragon's blog post 'You Are A "Social" Bank'
"Seriously Jay, you definitely had me reading this twice! You really broke the idea into it's bare parts. LOL. I never really thought of "social currency" until I read this. It truly is an exchange and the worth is what you have…"
Dec 30, 2010
Robin commented on Jay Deragon's blog post 'You Are A "Social" Bank'
"Great post Jay!!! Now it ties together the social currency analogy. :) love it! Make total sense. Influence and bankable!"
Dec 29, 2010
Jay Deragon posted a blog post

You Are A "Social" Bank

Banks make money on our deposits, our transactions and lending us money. The economic models for banks are old and subsequently there is little differential from one bank to another.The customer experience is largely the same and yet bank after bank uses the tag line “relationship banking.” Bank relations do matter just like any…See More
Dec 29, 2010
Pervara Kapadia commented on Jay Deragon's blog post 'Converting Social Value Into Money'
"Wow Jay thanks for this post - good read and great food for thought !"
Dec 9, 2010
Raji commented on Jay Deragon's blog post 'Converting Social Value Into Money'
"Great post Jay!!! Hope you had a great Thanksgiving!"
Nov 30, 2010
L. Lara Sookoo commented on Jay Deragon's blog post 'Monetizing Facebook Fan Pages'
""No push, no advertising just simply matching sellers with willing buyers and a innovative way to exchange value." The sentence was the capture for me. The sellers are there, the buyers are there and without the push, the transaction is…"
Nov 22, 2010
Rory commented on Jay Deragon's blog post 'Converting Social Value Into Money'
"Jay, cool observation! I read your other posting so I could see how this ties together. Once you read and put the platform list that applies to your situation, you can at least have a baseline to add to. Thanks."
Nov 19, 2010
Robin commented on Jay Deragon's blog post 'Converting Social Value Into Money'
"Ok Jay, you take it to another level! Great to see this concept of utilizing platforms for gain and getting dual usage. I think social media has made it possible b/c not only via marketing/feedback but gaining ideas which has saved companies money.…"
Nov 18, 2010
Lucy commented on Jay Deragon's blog post 'Monetizing Facebook Fan Pages'
"FaceBook is probably right now the cheapest easiest way to grab your customer base and use it NOW the key is having engaged fans. If not, your offer is just another email to be deleted. Thanks Jay!"
Nov 17, 2010
Lucy commented on Jay Deragon's blog post 'Converting Social Value Into Money'
"Very interesting perspective Jay! What great questions to ask yourself if you have a current program running! I especially like "What are the cost for brands, merchants, consumers and marketers to use your platform?" that I think is key to…"
Nov 17, 2010
Jay Deragon posted blog posts
Nov 17, 2010
Robin commented on Jay Deragon's blog post 'Monetizing Facebook Fan Pages'
"I agree w/ Raji. Also, this is a wonderful post to show just what you can do w/ Facebook also. They are definitely a force to be reckoned with. You can use it as a valuable marketable asset if used correctly and you have a fan base that really takes…"
Nov 16, 2010
Raji commented on Jay Deragon's blog post 'Monetizing Facebook Fan Pages'
"It's amazing to see the creativity of how to monetize and leverage these social sites especially FaceBook!"
Nov 16, 2010

Profile Information

What is your current new media specialty?
Social Media Strategy
How many years have you been in the industry?
5
What trends do you see happening in the industry?
To long to describe

Jay Deragon's Blog

You Are A "Social" Bank

Posted on December 29, 2010 at 6:39am 5 Comments

Banks make money on our deposits, our transactions and lending us money. The economic models for banks are old and subsequently there is little differential from one bank to another.



The customer experience is largely the same and yet bank after bank uses the tag line… Continue

Converting Social Value Into Money

Posted on November 17, 2010 at 7:00am 5 Comments

Social Value Into Money

The holy grail of social media is the conversion of conversational value into economic gains.



Marketers and advertisers are still using "pushing" intrusive messages as the common means of propagating their offerings. Even when the data strongly suggest that these methods are inefficient and not considered "social" the massive spending on old… Continue

Monetizing Facebook Fan Pages

Posted on November 16, 2010 at 7:30am 4 Comments

Crowd Gatherings

Face book Fan Pages have become the popular method of gathering crowds around common or popular interest. Millions of fans follow specific interest on these pages and share related content. Some of the most popular fan pages include:

  1. Texas Hold'em Poker has over 20 million fans
  2. Michael Jackson has over 15 million…
Continue

Misuse of Our Social Assets

Posted on November 2, 2010 at 6:26am 2 Comments

Comment Wall (4 comments)

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At 2:58pm on October 11, 2010, JoeM said…
Hi Jay, are you still going to post here? I learn a lot from your blogs.
At 10:41am on October 5, 2010, Rory said…
How are you? Haven't seen you on the site lately!
At 6:32pm on May 24, 2010, Tampa SEO gave Jay Deragon a gift
At 9:30am on December 07, 2009, Steve Barr gave Jay Deragon a gift
Gift
Thanks for all of your contributions to our industry Jay!!
 
 
 

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