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Lucy
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Lucy's Discussions
Did Digg Get it Wrong?
Started Sep 21, 2010 0 Replies 0 Likes
I am not a huge Digg user but check this out. Where they wrong to change it? See below are they are truly ripping it!Late last month,…Continue
Tags: digg
INTERESTING: Google Wave’s Flop Hints at Limits of Social Networking
Started this discussion. Last reply by Pervara Kapadia Aug 7, 2010. 2 Replies 0 Likes
I thought this was pretty interesting on what killed Google Wave Continue
Tags: flop, networking, social, wave, google
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Lucy posted a blog post8 Things You Should Correct On LinkedIn
As I personally interview people I have to say that I do look toward LinkedIn to see candidate backgrounds and why colleagues recommended them. For one, it gives me an idea of how intrenched in the industry they are and if they stay connected. Second, some reason it gives me a sense that I know a bit more about them from a business perspective.With that said, I found a great list of 8 things that people really don't do but SHOULD on LinkedIn and I tend to agree.1) You don’t have any…See More
Lucy posted a blog post10 Great Copywriting Tips
1. Be Emotionally CompellingYour words must have power so people take action and buy. Don't be dry, stuffy or boring. Rock their world. What you think is a little "over the top" is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief.2. Learn to Write Great HeadlinesThis valuable skill is not to be taken lightly. You need to use numerous headlines in a sales letter. They need to grab your customer's…See More
Lucy posted a blog post6 Content Marketing Vehicles That You Should Add to Your Strategy Plan
There are so may channels that we use for content marketing however although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan.1. On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to. Customize…See More
JoeM commented on Lucy's blog post '14 Totally Failed Social Media Campaigns'"I couldn't stop laughing. BTW, Dominos - I have no words for that one. Completely disgusting!
"
Lucy posted a blog post14 Totally Failed Social Media Campaigns
Found this on Econsultancy and had to share! Just can't believe anyone actually approved some of these campaigns! It pays to have a damage control team always ready to bounce and reply to these examples of BAD PRESS!Whether you’re a small business with a solitary Twitter account, a mid sized agency using the latest monitoring tools, or a huge corporation with a multi-million dollar Facebook campaign ,…See More
Rory commented on Lucy's blog post 'A Single Fix to Five Problems in the Social Media Craze!'"More tools! Great! Some of these are probably not fixable but at least if you notice a fix, you can repeat the process to gain specific desired outcomes."
Lucy posted a blog postA Single Fix to Five Problems in the Social Media Craze!
To some small businesses, Social Media can seem like an infinite maze. To others, it can be a road to incredible success. If you prefer the second option, and I am assuming you do, you need to overcome five major social media hurdles. If you ask a small business owner about the aspect s/he finds most challenging about social media, I believe the answer will be one (or some or all!) of the following:Social Media is…See More
Lucy posted a blog postThe Future Looks Bright for Mobile Advertising
SMS gateway coupled with other technologies provides a trendy, quick, reliable, efficient and cost effective mobile marketing platform. The entities that provide this setup are called bulk SMS providers. They are the link between you and the mobile network operators.These entities not only provide standard SMS gateways for regular requirements but also offer customized gateways for specific needs. These customized needs are growing by the day because every company that uses mobile marketing…See More
Lucy commented on Lucy's blog post 'Does Your Business Need Google +?'"Thanks Joe and Marilynn. I had to share with the group. Such a great post and I myself found it useful Have a great weekend you both."
JoeM commented on Lucy's blog post 'Does Your Business Need Google +?'"I tend to agree with this. A lot of the Google +1 can be covered using other media. We are still evaluating our strategy onto whether or not to engage in this for business purposes. Thanks for the post. I was looking for something similar to this."
Marilynn commented on Lucy's blog post 'Does Your Business Need Google +?'"I appreciate this post Lucy. I was evaluating Google +1 for Education but it really makes me think now if we need to truly utilize it. I will use this info for our meeting next week! We really need to go through this exercise b/c it is a lot of work…"
Profile Information
- What is your current new media specialty?
- eMarketing and some analytics
- How many years have you been in the industry?
- 3
- What trends do you see happening in the industry?
- convergence of social media activity
Lucy's Videos
Lucy's Blog
8 Things You Should Correct On LinkedIn
Posted on May 14, 2012 at 1:45pm 0 Comments 2 Likes
As I personally interview people I have to say that I do look toward LinkedIn to see candidate backgrounds and why colleagues recommended them. For one, it gives me an idea of how intrenched in the industry they are and if they stay connected. Second, some reason it gives me a sense that I know a bit more about them from a business perspective.
With that said, I found a great list of 8 things that people really don't do but SHOULD on LinkedIn and I tend to…
Continue 10 Great Copywriting Tips
Posted on April 25, 2012 at 11:46am 0 Comments 0 Likes
1. Be Emotionally Compelling
Your words must have power so people take action and buy. Don't be dry, stuffy or boring. Rock their world. What you think is a little "over the top" is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational…
6 Content Marketing Vehicles That You Should Add to Your Strategy Plan
Posted on April 4, 2012 at 2:28pm 0 Comments 0 Likes
There are so may channels that we use for content marketing however although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan.
1. On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will…
14 Totally Failed Social Media Campaigns
Posted on January 28, 2012 at 5:19pm 1 Comment 1 Like
Found this on Econsultancy and had to share! Just can't believe anyone actually approved some of these campaigns! It pays to have a damage control team always ready to bounce and reply to these examples of BAD PRESS!
Whether you’re a small business with a solitary Twitter account, a mid sized agency using the latest monitoring tools, or a huge corporation with a multi-million…
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