New Media, Digital Media, Social Media Marketing, Strategy &Jobs

New Media, Social Media, Digital Media - Connect, Jobs, Strategy, Marketing

Randall Beard
  • Male
  • Warren, NJ
  • United States
Share on Facebook
Share Twitter
  • Most Recent Blog Posts (24)
  • Discussions
  • Upcoming Events - Add One Free to Share!
  • 28 Groups (Join or Create one)
  • Photos
  • Photo Albums
  • HOT VIDEOS - Come Check Them Out !!!!

Randall Beard's Friends

  • Ahmed Omar
  • Lea Cooper
  • Cathy Y. Taylor
  • Sheldon Croden
  • Robin

Gifts Received (1)

Red Ribbon From Tampa SEO
 

Randall Beard's Page

Latest Activity

Raji commented on Randall Beard's blog post 'Using the Tidal Forces of Category Dynamics to Build Your Brand'
"Nice post! I think what I see on the more technical side is the influence of #2 and #3. This is where we usually get our momentum from."
Jul 15, 2010
Robin commented on Randall Beard's blog post 'Digitizing the 1st Moment of Truth'
"This is amazing!!! The 3 apps I could use - LOL. This is truly taking it to the next level of advertising and branding with StickyBits. This could actually increase the buying because shoppers feel much more in control of their experience."
Jul 15, 2010
Lucy commented on Randall Beard's blog post 'Digitizing the 1st Moment of Truth'
"WOW impressive! I have been seeing signs of your 3 Digital Moments of Truth but wondering how they would manifest themselves. All of our digital needs will be in the palm of our hands!"
Jul 15, 2010
Robin commented on Randall Beard's blog post 'Beyond Reach, Frequency & GRP’s: How Media Influences Your Brands Advertising'
"Randall this is an INCREDIBLE post. I really believe that the perception truly makes a difference. You have to take the medium into account based on the message and product you are trying to get attention to. The section "Observations from the…"
Jul 15, 2010
Rielly G commented on Randall Beard's blog post 'Answering John Wanamaker’s Question'
"Great post Randall! You make so me good points here. ROI is the what I think is the most difficult to measure tough. You just don't know."
Jul 15, 2010
Logan commented on Randall Beard's blog post 'Media Multi-Tasking: Can it Benefit Your Brand?'
"That was funny I was reading this post and doing EXACTLY what you wrote. LOL. I think watching television while on the web is a huge plus for advertisers. It will prompt you to research or purchase online. Say you see something for a new mobile…"
Jul 15, 2010
Randall Beard posted a blog post

Media Multi-Tasking: Can it Benefit Your Brand?

How often have you watched TV while using your laptop? Have you ever used your PC while keeping an eye on the TV in the same room? If you’ve done either, you’re like an increasing number of consumers who are multi-tasking in the new media world.In many previous posts, I’ve talked about how cross-platform media exposure works. More…See More
Jul 14, 2010
1 Comment
Randall Beard posted a blog post

Answering John Wanamaker’s Question

I recently spoke at Nielsen’s annual Consumer360 conference (disclosure: I work for Nielsen). My session was humbly titled “Answering John Wanamaker’s Question:”“I know that 50% of my advertising is wasted, I just don’t know which half.”Here are a few key points from the presentation:Current State – Measuring Advertising PerformanceMarket Mix Modeling has advanced the state…See More
Jul 1, 2010
1 Comment
Randall Beard posted a blog post

Beyond Reach, Frequency & GRP’s: How Media Influences Your Brands Advertising

How much does media really matter once your brand has great advertising? Is “reach” all that counts? We now know from research that media “form factors” and “personality” likely matter greatly to advertising performance—they are performance amplifiers whose volume can either dial up or dial down your ads’ performance. So, for example, we know that the same ad in On-Line Video outperforms the same ad on TV across…See More
Jun 25, 2010
1 Comment
Randall Beard posted a blog post

The Home, Car, Store Digital Shopping Funnel

In a recent post, “Digitizing the 1st Moment of Truth,” I wrote about the advent of UPC driven Smartphone apps that have the potential to radically change the point of sale shopping experience. This is really just part of a larger shift to a “Digital Shopping Funnel.”Today’s consumers live in a busy, sometime…See More
Jun 15, 2010
0 Comments
Randall Beard posted a blog post

Digitizing the 1st Moment of Truth

When I was the Marketing Director for P&G China, our Regional Head, A.G. Lafley (later the P&G Chairman and CEO), used to come to Guangzhou, China every quarter. Part of the “review” ritual was going on in-home visits and store checks. Naturally, these visits were less about CEO learning and more about making an important point to the local organization: the consumer is the boss.The entourage trooped from…See More
Jun 11, 2010
2 Comments
Robin commented on Randall Beard's blog post 'When Will Mobile Marketing Get Moving?'
"Both thumbs up on this one Randall!!! The way phones have changed dictate that advertisers use it. The trick will be to do it so it's not evasive or turn people off of certain pages b/c of the amount of advertising. So far the Apps seem to be…"
Jun 1, 2010
Robin commented on Randall Beard's blog post 'Using the Tidal Forces of Category Dynamics to Build Your Brand'
"Welcome back Randall :) I think #4 is the biggest factor. Seems that information can be used to tailor or create new products. Nice post!"
Jun 1, 2010
Randall Beard posted a blog post

Using the Tidal Forces of Category Dynamics to Build Your Brand

Momentum can be a powerful thing, especially when it’s on your brand’s side. I’ve worked on numerous brands over the years, and seen firsthand the effect of both positive and negative momentum. Almost every Brand building article or book I’ve ever seen focuses on the fundamentals: defining your brands positioning, delivering a product or service that’s truly differentiated, communicating effectively with consumers, etc.…See More
May 27, 2010
2 Comments
Randall Beard received a gift from Tampa SEO
Gift
Red Ribbon

Red Ribbon

From the Gift Store
May 24, 2010
Randall Beard posted a blog post

When Will Mobile Marketing Get Moving?

Should you be investing more behind Mobile Marketing? With penetration of web viewing by U.S. Mobile users at 44% of home based web penetration, it’s not a trivial question. In my frequent discussions with CMO’s, here’s the truth: few are spending much of anything on Mobile. Why? Is this just another example of big company CMO’s being conservative and behind the power curve? The Theoretical Potential of…See More
Apr 28, 2010
1 Comment

Profile Information

What is your current new media specialty?
CMO
How many years have you been in the industry?
~10
What trends do you see happening in the industry?
Media Fragmentation, Social Media, Digital Convergence

Randall Beard's Blog

Media Multi-Tasking: Can it Benefit Your Brand?

Posted on July 14, 2010 at 8:00am 1 Comment

How often have you watched TV while using your laptop? Have you ever used your PC while keeping an eye on the TV in the same room? If you’ve done either, you’re like an increasing number of consumers who are multi-tasking in the new media world.…



Continue

Answering John Wanamaker’s Question

Posted on July 1, 2010 at 8:00am 1 Comment

I recently spoke at Nielsen’s annual Consumer360 conference (disclosure: I work for Nielsen). My session was humbly titled “Answering John Wanamaker’s Question:”

“I know that 50% of my advertising is wasted, I just don’t know which half.”…



Continue

Beyond Reach, Frequency & GRP’s: How Media Influences Your Brands Advertising

Posted on June 25, 2010 at 8:00am 1 Comment

How much does media really matter once your brand has great advertising? Is “reach” all that counts? We now know from research that media “form factors” and “personality” likely matter greatly to advertising performance—they are performance amplifiers whose volume can either dial up or dial down your ads’ performance. …

Continue

The Home, Car, Store Digital Shopping Funnel

Posted on June 15, 2010 at 8:00am 0 Comments

In a recent post, “Digitizing the 1st Moment of Truth,” I wrote about the advent of UPC driven Smartphone apps that have the potential to radically change the point of sale shopping experience. This is really just part of a larger shift to a “Digital Shopping Funnel.”…



Continue

Digitizing the 1st Moment of Truth

Posted on June 11, 2010 at 8:00am 2 Comments

When I was the Marketing Director for P&G China, our Regional Head, A.G. Lafley (later the P&G Chairman and CEO), used to come to Guangzhou, China every quarter. Part of the “review” ritual was going on in-home visits and store checks. Naturally, these visits were less about CEO learning and more about making an important point to the local organization: the consumer is the boss.…



Continue

Comment Wall (1 comment)

You need to be a member of New Media, Digital Media, Social Media Marketing, Strategy &Jobs to add comments!

Join New Media, Digital Media, Social Media Marketing, Strategy &Jobs

At 6:31pm on May 24, 2010, Tampa SEO gave Randall Beard a gift…
Gift
Red Ribbon
Red Ribbon
From the Gift Store
 
 
 

Badge

Loading…

Get Badge

© 2012   Created by NewMediaSocial.

Badges  |  Report an Issue  |  Terms of Service

Follow Us Like Us Follow Us