tom funk
  • Male
  • Bristol, Vermont
  • United States
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Tom Funk, Green Mountain Coffee Roasters

Latest Activity

tom funk is now friends with Gulcan Bozkurt and JoeM
Nov 19, 2011
Raji commented on tom funk's blog post 'Google Changes its Search Algorithm in Response to New York Times Story'
"Good question Robin. By any chance do you know if this will also weed out good postings to the web? A lot of times stories get repeated b/c they a are genuine and good."
Dec 6, 2010
Robin commented on tom funk's blog post 'Google Changes its Search Algorithm in Response to New York Times Story'
"This is a great idea! Should alleviate some of the scamming the search engines but what do you think that will do to Yahoo and Bing? Are they taking the same actions you think?"
Dec 6, 2010
tom funk commented on tom funk's blog post 'The Daily Blogging Experiment - What Happened?'
"Thanks so much, guys. I do appreciate the kind words about my Dad. And yeah, that daily blogging thing has been a fun experiment. We all just need a potion to magically add a couple hours to the day, then we'll be all set!"
Nov 1, 2010
Robin commented on tom funk's blog post 'The Daily Blogging Experiment - What Happened?'
"I second that Tom! Sorry to hear that as well. Thanks for your post!!!"
Nov 1, 2010
Tracy commented on tom funk's blog post 'Online Chat and Click-to-Call: Impact on Conversion Rate (Forrester Case Study)'
"We're looking to do Click-to-chat via Facebook. I wonder if anyone has success with this? Another tool we're looking to implement is "Get Satisfaction" support tool to Facebook (used by Nike, Livescribe). I think both are great…"
Sep 30, 2010
JoeM commented on tom funk's blog post 'Timing Is Everything'
"This is a great point you have made here! Timing can mean the difference between a sale a not and in retail you have to catch them when they are FREE to be on their computers. Nice post."
Sep 30, 2010
Robin commented on tom funk's blog post 'Online Chat and Click-to-Call: Impact on Conversion Rate (Forrester Case Study)'
"Another great one!!! I live by the chat and call b/c it gets my answers immediately and then it puts me in the "buy" mode. If you look at it from a company standpoint, it's also an opportunity to upsell or suggest a complimentary…"
Sep 29, 2010

Profile Information

What is your current new media specialty?
ecommerce website development & online marketing
How many years have you been in the industry?
13
What trends do you see happening in the industry?
ecommerce supplanting bricks-and-mortar, mobile supplanting desktop, business increasingly virtual and remote - but good old fashioned in-person networking still matters :)

Experience & Education

NEW: My first book, Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies was recently released by Greenwood Publishers. (Movie rights are still up in the air, but the role of me has George Clooney written all over it.)

I have 13 years experience in online marketing, web development and ecommerce. I'm interested in making contacts in ecommerce management, website development, technology, online advertising, direct marketing, and business in general.

 

I am Senior Marketing Manager, Digital & Direct at Green Mountain Coffee Roasters. I joined the company in January 2011. 

In 2007 I joined the ecommerce development and marketing firm Timberline Interactive to manage client services and perform search-engine optimization campaigns, cost-per-click advertising, Google Analytics consulting, A/B testing, promotional email, online PR, and other online marketing.

Timberline clients included Lake Champlain Chocolates, Wine of the Month Club, Garrett Wade woodworking tools, Ann Clark Cookie Cutters, Terry Precision Cycling, Dakin Farms, Dinn Trophy, Liberty Orchards, Danforth Pewter, Vermont Bicycle Touring, and American Meadows.

For six years prior to Timberline, I managed the websites of the Vermont Teddy Bear Company, including VermontTeddyBear.com, PajamaGram.com, CalyxandCorolla.com and other specialty gift sites. These websites transacted over $42 million in revenue annually and during peak holidays witnessed volumes of 2,000 orders per hour.

I've worked with various ecommerce platforms including Yahoo! Store, Demandware, ePages, InterShop, TI Commerce, CommerceV3 and BroadVision, and I enjoy comparing notes with other merchants using these and other platforms. We're also now working with the Ning social-networking platform.Before moving to the web in 1995, I worked in book and magazine publishing, mostly in production and desktop publishing.

Tom Funk’s Specialties:
Website production management, ecommerce website design and development, technical and functional spec writing, Google AdWords, Yahoo! Search Marketing and other SEM, search-engine optimization (SEO), Froogle, Shopping.com, Shopzilla and other comparison shopping networks, content management, affiliate marketing, web analytics including Google Analytics, Google Web Site Optimizer, user experience.

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Experience

VP eCommerce Client Services
Timberline Interactive
(Privately Held; 11-50 employees; Internet industry)

March 2007 — Present (1 year 10 months)

Manage development projects and online marketing for ecommerce clients including Lake Champlain Chocolates, Vermont Bicycle Touring, Gorton's Fresh Seafood, Liberty Orchards, etc.

Perform search-engine optimization campaigns, cost-per-click advertising, affiliate program management, paid inclusion, promotional emailing, online PR, and other online marketing services.

Web Manager
Vermont Teddy Bear Company
(Public Company; 201-500 employees; BEAR; Consumer Goods industry)

November 2000 — February 2007 (6 years 4 months)

Manage the content, features and performance of VTB's gift-retail websites including sister companies PajamaGram.com and Calyx & Corolla. Company located in Shelburne, Vermont and Vero Beach, Florida. Vermont Teddy Bear is a Yahoo! Five-Star Merchant, a three-time BizRate Platinum award winner, and the company's website was named to the "Best of the Web Top 50" list by Internet Retailer in 2004.

Director of Web Publishing
Mobilia
(Privately Held; 11-50 employees; Publishing industry)

September 1994 — November 2000 (6 years 3 months)

Managed online publishing of website dedicated to the antique and collectible car market. Also edited the company's monthly print magazine. Located in Middlebury, Vermont and Williston, Vermont.

Managing Director
Atrium Publications
(Non-Profit; 1-10 employees; Publishing industry)

1990 — 1993 (3 years)

Managed operations of a start-up non-profit educational publisher of books and curricula. Located in Middlebury, Vermont.

Production Manager
Overlook Press (dist by Penguin USA)
(Privately Held; 1-10 employees; Publishing industry)

December 1987 — March 1990 (2 years 4 months)

Directed production of hardcover and trade paperback books, for a small independent publisher in New York - - a distributed line of Penguin USA

Education
Middlebury College
BA, English, Computer Science, September 1983 — May 1987

currently active in Alumni Association.

Activities and Societies: Phi Beta Kappa, summa cum laude.
University of Vermont
Electrical Engineering/Computer Science 1985 — 1986

Winchester High School
1983

Winchester, Massachusetts

Activities and Societies: National Honor Society, Wrestling, Eagle Scout
Bread Loaf Writer's Conference
Fiction August 1987


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Additional Information
Tom Funk’s Websites:
New: Tom Funk's Web 2.0 book
Lake Champlain Chocolates
VBT Bike Tours
Tom Funk’s Interests:
Cycling, ice hockey, travel, internet, books especially history, business, economics and other nonfiction including Paul Fussell, Seth Godin, Jared Diamond (Guns, Germs & Steel), Malcolm Gladwell (The Tipping Point), Thomas Friedman.

Tom Funk’s Groups:
New England Mail-Order Assn. (NEMOA), Vermont/New Hampshire Direct Marketing Association, SEMPO, SEMNE, Middlebury College Alumni Association, FullStride hockey league, SERVAS traveler and host

Tom funk's Blog

Google Changes its Search Algorithm in Response to New York Times Story

Posted on December 2, 2010 at 11:30am 4 Comments

A long and sensational New York Times Story last Friday detailed an ecommerce customer-service nightmare with a bizarre twist: An assertion by the unrepentant merchant, that far from being a problem, poor customer service and online negative reviews actually benefited his business, thanks to Google's Page Rank algorithm.

The business, a discount eyewear joint called DecorMyEyes, allegedly refused…

Continue

The Daily Blogging Experiment - What Happened?

Posted on November 1, 2010 at 1:00pm 4 Comments

A little over two months ago I announced my intentions to rev up my blogging frequency from "every so often" to a rigorous daily (well, five days a week) pace.



In my post, "Must... Blog... Every Day (Case Study of the SEO Benefits of Daily Blogging)!" I pointed to research by blogger Justin Kownacki, and commentary by SEO consultant Bruce Clay, that touted the traffic-building benefits of daily… Continue

Timing Is Everything

Posted on September 28, 2010 at 6:01pm 2 Comments

With the kids back in school and the leaves starting to turn, online merchants are obsessing about Holiday readiness. It's the time of year when we carefully schedule all our email campaigns for the next three

all-important months. Merchants are coordinating online and social-media

campaigns, catalog drops, and in-store events. Time is of the essence.

But timing isn't just a Q4 priority. In June I was lucky to speak alongside Steve Elkins, coowner of WEBS Yarn.com on an…

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Online Chat and Click-to-Call: Impact on Conversion Rate (Forrester Case Study)

Posted on September 28, 2010 at 3:57pm 3 Comments

From the beginning, ecommerce changed the fundamental math of business. With a website, any merchant can scale rapidly without investing in bricks and mortar. He can ship anywhere, he can thinly (or virtually) stock an infinite inventory -- and he can receive orders 24/7.

But online retailers long ago discovered that the passive and massively-scalable nature of the web carries disadvantages, too. Chief among them is low conversion rate. Tens of thousands of shoppers anonymously hit…

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Holiday 2010 eCommerce Sales Forecast: 15% Increase

Posted on September 22, 2010 at 7:30pm 4 Comments

Here's a long overdue dose of good news: 2010 online Holiday sales are forecast to climb a healthy 15% compared to last year.



Research and consulting firm Deloitte expects ecommerce, along with direct-mail catalog sales and TV shopping channels, to notch the big gains. Overall retail sales, which are still dominated by bricks-and-mortar stores, are expected to rise a mere 2%.



Deloitte's Alison Paul…

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