May 2011 Blog Posts (9)

Coors Light vs. Ice Cube: The “Super Cold” Battle

As the World’s Most Refreshing Beer, many wish to battle Coors Light for the “Super Cold” title, but until now, never has the challenge been so great. In what may be the greatest battle of the coldest yet, Coors Light faces off with entertainment mogul Ice Cube in two new ads, titled “Cold Talk” and “Cold Challenge.” View the humorous standoff between Ice Cube – hip-hop star, actor, screenwriter, director and producer -- and Super Cold Activated Coors Light in “Cold Talk” here (…

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Added by Rebecca H on May 25, 2011 at 1:55pm — No Comments

Social Media On the Job: Should an employer require your passwords as an employment condition?

 
At least one state agency in the US, Maryland Division of Correction, recently started requiring employees to provide their personal Facebook password and allow their employer to scrutinise their account as a condition of continued employment.

Apparently this request wasn’t illegal – although it breaches Facebook’s usage policy (which could mean the employee loses their account).

The…

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Added by Lucy on May 20, 2011 at 1:40pm — 8 Comments

How Does Panda Affect You? - Social Media

You will have heard about Panda by now. After Google Instant we have Panda walking in. It is the latest algorithm brought by Google Inc., early this year. It essentially is a fight against the much infamous content farms, copy paste work and link exchanges. Your Blog and Website could get affected…
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Added by Pervara Kapadia on May 17, 2011 at 7:08am — 5 Comments

Befriending Your Target Audience

People like to interact with other people. They like it when they are understood and heard. Here are simple pointers that make us realize how to connect with people who form our most important circle our target audience.

  • Tone: When you speak with…
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Added by Pervara Kapadia on May 17, 2011 at 6:31am — 4 Comments

As A Freelancer Don't Be Anonymous

As a Freelance professional you would often be looking around for work. There are two essentials that you would be consistent at: One is doing the task and going beyond your Client expectations. The other is consistently marketing yourself and your Freelance services.



Clients and Business Houses require that they have people whom they can rely on. They…
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Added by Pervara Kapadia on May 17, 2011 at 6:14am — 4 Comments

Your Auto Posts On Facebook May Not Be Read - Social Media

Facebook has been transparent about its algorithms. They are called EdgeRank. It is this algorithm that decides on which post should appear on your Personal Profile Feeds in Facebook. Recently you may have noticed that posts coming from similar third party auto posting sites are…
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Added by Pervara Kapadia on May 17, 2011 at 6:05am — 6 Comments

Why Marketing for your Website is Important

You may have been running your business for a very long time, and enjoyed moderate success, but you don't quite know how to enjoy the success all your competitors are experiencing, and you're looking for ways to expand the reach your company is capable of. With the advent of the Internet, many small businesses are experiencing new growth and added profits when they take their unique company to the Internet and establish an online presence with a custom …

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Added by Jennifer Lynn on May 16, 2011 at 1:03pm — 3 Comments

Social Media Adoption and The Stages of Grief

For businesses embarking upon pivotal and difficult foundational change (like this whole social-media-integration-into-business thing), there are distinct stages that very closely resemble the traditional “stages of grief” we’ve come to know around loss in our personal lives.

The people stewarding this change are often right in the thick of these phases, and experiencing these emotions throughout.…

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Added by NewMediaSocial on May 8, 2011 at 12:35pm — 2 Comments

Social Media Influencers are Overrated

Much digital ink and marketer money is dedicated to influencers in social media. Find a few people with the most "influence," get them to talk about your product, and a flood of riches will come your way--or so goes the logic.



But are influencers actually influential? I'm not talking about the influence that exists between people who have close real-world relationships.  People trust the people they…

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Added by Rory on May 4, 2011 at 11:50am — 3 Comments

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