As the World’s Most Refreshing Beer, many wish to battle Coors Light for the “Super Cold” title, but until now, never has the challenge been so great. In what may be the greatest battle of the coldest yet, Coors Light faces off with entertainment mogul Ice Cube in two new ads, titled “Cold Talk” and “Cold Challenge.” View the humorous standoff between Ice Cube – hip-hop star, actor, screenwriter, director and producer -- and Super Cold Activated Coors Light in “Cold Talk” here (…

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Apparently this request wasn’t illegal – although it breaches Facebook’s usage policy (which could mean the employee loses their account).

The…

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You may have been running your business for a very long time, and enjoyed moderate success, but you don't quite know how to enjoy the success all your competitors are experiencing, and you're looking for ways to expand the reach your company is capable of. With the advent of the Internet, many small businesses are experiencing new growth and added profits when they take their unique company to the Internet and establish an online presence with a custom …

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For businesses embarking upon pivotal and difficult foundational change (like this whole social-media-integration-into-business thing), there are distinct stages that very closely resemble the traditional “stages of grief” we’ve come to know around loss in our personal lives.

The people stewarding this change are often right in the thick of these phases, and experiencing these emotions throughout.…

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Much digital ink and marketer money is dedicated to influencers in social media. Find a few people with the most "influence," get them to talk about your product, and a flood of riches will come your way--or so goes the logic.



But are influencers actually influential? I'm not talking about the influence that exists between people who have close real-world relationships.  People trust the people they…

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