These days Social Media Consultant’s are popping up quicker than you can say “Facebook”. In this article we’ll look at both the benefits of having one, such as helping leverage social media, as well as the draw backs.

How Can A Social Media Consultant Benefit My Business?

A good Social Media Consultant can deliver a number of benefits for your business, here are a few of the main…

It’s frustrating to realize you suck at something … but most of you suck at job search. It’s especially frustrating when you’re really good at your job, but because you suck at job search, you’re having trouble finding a new job.



Then again, how can you be very good at something you do only a few…

You’re between jobs, you’ve told all your friends, and you sent them all resumes – now what?

If you’re wondering what you can do next, to spread the word about your candidacy, to better network, and to stand out from the…

The first rule of social media, or any communication, is to listen first. We all need to grow bigger ears!

But, how many of us actually listen with our “ears”?

Setting up social media outposts and keyword searches isn’t listening. Doing a yearly survey to supporters isn’t listening. Checking Google Analytics and saying: “oh no, my web traffic went down” isn’t listening — it’s just hearing.

It’s…

"Getting The Most From Your Website Visitor Experience"

Social media marketing has been expanding exponentially over the last several months and years. With 750 million users not on Facebook and Twitter recent announcing that it has 100 million users it seems that everybody and their mother is using social media to connect.

The great…

A new law in Missouri dubbed "The Facebook Law" bars teachers from private electronic communication with students or former students who are minors. Governor Jay Nixon signed it on July 14 in an effort to curb sexual abuse, but many argue the law is overboard, even unconstitutional. As state legislatures weigh in on cyber watch, the court of public opinion will cast its vote.

Republican State Senator…

Establishing a Facebook page can make or break your reputation. Get it right and you should gather a loyal following  of customers who will return to you time and again. Get it wrong and your perception in the public eye could be destroyed.

Ignoring your…

When logging onto Facebook, I noticed that they rolled out another new feature called lists. Out of curiosity, I clicked on the “learn more” link to see what this new feature was. After reading Facebook’s description of the lists feature, I had to put down my coffee and read it over again. They describe lists as:



“A quick, optional way to organize friends so you can control what you see in your News Feed and post updates to specific people.”



I knew I saw something…

Your task today is to put emotion aside and measure. But don’t focus too much on the metrics –- just do so enough to set a baseline of your current state. Use a tool like Jing to capture screen grabs of various reports and save these in a folder called “Social Media Optimization –- Current Baseline – 1/4/2010.″

Key metrics for your blog

You want to get a sense of how many visitors are coming to your…

To be fair, the title of this post is a bit of a trick question.

Google+ is less than a month old, and it’s still too early to tell how it will shape up. I’m still very  cautious about it, and have yet to “fall in love”. I will admit, I’m quite happy with both Facebook and Twitter, both from the standpoint of being an individual user, and as a marketer/business owner.

And as of this point, Google hasn’t even rolled out their version of business pages. But with that in mind, and…

Here are nine ways to start off with Google Plus:

1 Set up a personal profile. Google Plus does not yet support profiles for nonprofits, organizations or businesses. So decide which individuals at your…

It is not uncommon for brand managers and marketing directors to think only of Facebook when discussing social media. Sure, Facebook continues to grow (and maintain) it’s dominance on the web, but there are a plethora of other useful sites and platforms that may be more useful for your brand.

But if you ARE one of those who are actively pursuing Facebook as part of your…

These software apps are of great use to those that work within Internet marketing. If you want to be successful, then these apps are the way to go to get yourself tuned in.



1. Keyword Elite: This is the best of the best as it will help to build your online success. Keywords are a very important way of doing business within Internet marketing and this software app will help you to use the right ones. You can get in touch with the keywords that others are going to use to search for…

Hootsuite: Among the best of breed.

How to manage the torrent of social media conversations — and increase your productivity!

One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me?

The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by…

As Google promised, Google brought back the offline mode for Gmail, Google Calendar and Google Docs. The updated apps use HTML5 features and no longer require the Gears plugin.



For Gmail, Google chose the easy way out and tweaked the tablet interface. You can only use it in Google Chrome (bummer) after installing…