November 2010 Blog Posts (14)

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Rethinking Social Strategy



I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch…

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Added by Robin on November 29, 2010 at 9:59am — 3 Comments

What Would Happen if You Took a Break from Social Media?

Every once in a while we have the opportunity to read or view something that stops us in our tracks. Scott Stratten’s recent Oakville TEDx talk, Keep going until you stop, qualifies (an absolute must see).

Scott’s talk prompted me to take a deeper look at a couple of things – our evolving relationship with technology and its impact on our ability to be genuinely engaged. The…

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Added by JoeM on November 21, 2010 at 8:49pm — 3 Comments

Converting Social Value Into Money

Social Value Into Money

The holy grail of social media is the conversion of conversational value into economic gains.



Marketers and advertisers are still using "pushing" intrusive messages as the common means of propagating their offerings. Even when the data strongly suggest that these methods are inefficient and not considered "social" the massive spending on old… Continue

Added by Jay Deragon on November 17, 2010 at 7:00am — 5 Comments

Monetizing Facebook Fan Pages

Crowd Gatherings

Face book Fan Pages have become the popular method of gathering crowds around common or popular interest. Millions of fans follow specific interest on these pages and share related content. Some of the most popular fan pages include:

  1. Texas Hold'em Poker has over 20 million fans
  2. Michael Jackson has over 15 million…
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Added by Jay Deragon on November 16, 2010 at 7:30am — 4 Comments

13 Truths About Social Media Measurement

1. If you aren’t measuring anything else, social media measurement isn’t the problem.



Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, value, or impact of social media and how to measure it, I’m going to ask how you’re going about determining those things for other areas of your… Continue

Added by Robin on November 15, 2010 at 11:41am — 3 Comments

SEO For New Google Instant - Social Media

We know that Google Search has updated its version and has brought to us Google Instant. This shows results as you type. What is your take on this? Do you find this useful?



Google has shared that… Continue

Added by Pervara Kapadia on November 11, 2010 at 12:00pm — 6 Comments

Facebook Friendship Pages: Creepy or Cool?

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Added by Brittany Rubinstein on November 7, 2010 at 12:44am — 5 Comments

Quick SEO Tips For Your Page - Social Media

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on search engines. This is a a process wherein you administer and focus on how you are going to bring your Page higher on chronological search of Google for instance. In this post we will consider on-page SEO techniques. The on-page SEO does not need you to know technology in depth, neither do… Continue

Added by Pervara Kapadia on November 5, 2010 at 5:00pm — 6 Comments

9 Nuggets of Advice for Aspiring PR Pros

Although I've recently graduated from college, I've been in the field of public relations for some time now, having gotten valuable experience working with several businesses and non-profit organizations.



Over the last several years, I've seen quite a bit of both good and bad. I've witnessed -- and made -- mistakes that have taught me valuable lessons for the future, and I'd like share these with anyone considering a career in PR, or… Continue

Added by Robert A. Burns, II on November 5, 2010 at 1:38pm — 3 Comments

Sweaty Armpits and Social Media Authenticity

We’ve all had it happen before. Maybe on the way to a job interview, on a first date, it might even be happening to you right now. Sometimes there’s a good reason, but sometimes it just sneaks up on you and bam, there it is: sweaty armpits. Those pit stains are like your mistakes in social media. It happens fast; it’s embarrassing; and there’s no way to cover it up.



It’s also 100% natural. And it happens to everyone. The question is? How do you…

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Added by Raji on November 5, 2010 at 12:19pm — 2 Comments

The November Slightware Report - The 7.9 Billion Dollar Glitch and Other “Small” Problems

Software glitches have been damaging brands for years. Someone digitally imprints the wrong 800 number on a direct mail piece and…whoops...it goes to a porn line. Catalogs are mailed to deceased people. Your dog gets a credit card application in the mail and on and on. These are nuisances. They damage brands and piss people off, but they are recoverable accidents for companies. However, we are now seeing glitches of unprecedented… Continue

Added by Kenneth J. Weiss on November 4, 2010 at 7:27am — 4 Comments

Misuse of Our Social Assets



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Added by Jay Deragon on November 2, 2010 at 6:26am — 2 Comments

Straddling two worlds - Social Media for Politics

It’s a staple of small-town retail politics - the Sign Wave. When a candidate comes to visit a town, a group that candidate’s supporters stand along the road side, waving the candidate’s sign in welcome.



But in a cyber world increasingly dominated by social media, how do you translate this real-world expression of support, signified by… Continue

Added by Tom Shanahan on November 1, 2010 at 6:00pm — 8 Comments

The Daily Blogging Experiment - What Happened?

A little over two months ago I announced my intentions to rev up my blogging frequency from "every so often" to a rigorous daily (well, five days a week) pace.



In my post, "Must... Blog... Every Day (Case Study of the SEO Benefits of Daily Blogging)!" I pointed to research by blogger Justin Kownacki, and commentary by SEO consultant Bruce Clay, that touted the traffic-building benefits of daily… Continue

Added by tom funk on November 1, 2010 at 1:00pm — 4 Comments

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