Banks make money on our deposits, our transactions and lending us money. The economic models for banks are old and subsequently there is little differential from one bank to another.
The customer experience is largely the same and yet bank after bank uses the tag line… Continue
Added by Jay Deragon on December 29, 2010 at 6:39am —
Over the course of the past year, I've read dozens of good (and bad) blog posts and news articles on social media, the field of public relations, and how the two are converging more each day. As 2010 comes to a close, I share with you a list of some of the best posts on the two that I've come across, so that you can read through… Continue
Added by Robert A. Burns, II on December 23, 2010 at 11:27am —
A few weeks ago, I wrote a post called "9 Nuggets of Advice for the Aspiring PR Pro," and detailed a few lessons of wisdom that I've picked up in the industry. I also promised a follow-up article, and now I'm making good on that promise. Without… Continue
Added by Robert A. Burns, II on December 23, 2010 at 11:23am —
Great posting I had to share by Amber Nuslund! I believe we all struggle with this.
I dida talk at BrandsConf in New York City last week on a topic that’s near and dear to me. It’s definitely one that will … Continue
Added by Lucy on December 23, 2010 at 9:55am —
Facebook has just launched new Fan / Business Page design. If you are the Page Admin on Facebook then refresh your Page to see the new layout. Ofcourse it is rolling out so no saying if this is going to remain. These are the early glimpses of the changes so lets see what they finalize.… Continue
Added by Pervara Kapadia on December 16, 2010 at 5:09pm —
"To build communities, brand managers should plan activities that engage each consumer personally, recognize his/her contributions to the community, and allow to take all the privileges being part of that community"
We all know how important it is to have communities as part of any online initiative. During the early days of internet, the centre was traffic into the site. It is still an important consideration. Yet more important than traffic is how the… Continue
Added by Shivaprasad Paliyath on December 15, 2010 at 1:30pm —
‘Tis the season for more slightware examples- those grinchy, glitchy instances of rump ‘a dumb dumb usage of technology that damages brands. So what characters are showing up on the naughty list? Here’s a look: Continue
The Ghost of Celebrities Past
Alicia Keys, Lady Gaga, Kim Kardashian and other celebs decide to hold the world hostage and “be dead.” They vowed to NOT use social media until people donated $1 Million. (Don’t they know Trick or Tweet is a Halloween…
Added by Kenneth J. Weiss on December 14, 2010 at 5:57pm —
quick memory jogger for all who want to know the key skills that are to
be remembered always when you practice Social Media work. These are not
only key skills but also parameters and steps that will lead you onto
your Social Media strategy as well.…
Added by Pervara Kapadia on December 9, 2010 at 12:18pm —
of the skills that you need while managing Social Media is to be able
to write quick posts. Posts that are in context to your ongoing
communication and posts that are relevant for your customer sets /
- It is important that you maintain a diary - a…
Added by Pervara Kapadia on December 9, 2010 at 12:14pm —
Many a times there are pre-conceived notions about how should a business unit attract customers on the net. Below am sharing some common traps and myths that new online entrepreneurs fall into on the Internet.… Continue
Added by Pervara Kapadia on December 9, 2010 at 12:12pm —
While many of us use social networking tools differently, most of us struggle with similar questions and challenges.
- Should I connect only with family and good friends on Facebook and only business contacts on LinkedIn?
- How secure should I feel when using Facebook’s privacy settings to determine which groups of friends can or cannot see particular photos?
- Should I be concerned when someone tags me in a photo or I comment on someone else’s post?
- How can I…
Added by Raji on December 7, 2010 at 4:00pm —
A long and sensational New York Times Story last Friday detailed an ecommerce customer-service nightmare with a bizarre twist: An assertion by the unrepentant merchant, that far from being a problem, poor customer service and online negative reviews actually benefited his business, thanks to Google's Page Rank algorithm.
The business, a discount eyewear joint called DecorMyEyes, allegedly refused… Continue
Added by tom funk on December 2, 2010 at 11:30am —
By Dave Fleet
A couple of years ago, I wrote a post about 8 factors to consider when selecting a “social media expert.” Looking back now, I can see how my approach has evolved and matured since then. What’s more, as I’ve spent more time on the consulting side, my focus has shifted from self-identified “experts” to agencies.…
Added by NewMediaSocial on December 2, 2010 at 10:58am —