Great posting I had to share by Amber Nuslund! I believe we all struggle with this.

I dida talk at BrandsConf in New York City last week on a topic that’s near and dear to me. It’s definitely one that will …

Facebook has just launched new Fan / Business Page design. If you are the Page Admin on Facebook then refresh your Page to see the new layout. Ofcourse it is rolling out so no saying if this is going to remain. These are the early glimpses of the changes so lets see what they finalize.…

"To build communities, brand managers should plan activities that engage each consumer personally, recognize his/her contributions to the community, and allow to take all the privileges being part of that community"

We all know how important it is to have communities as part of any online initiative. During the early days of internet, the centre was traffic into the site. It is still an important consideration. Yet more important than traffic is how the…

‘Tis the season for more slightware examples- those grinchy, glitchy instances of rump ‘a dumb dumb usage of technology that damages brands. So what characters are showing up on the naughty list? Here’s a look:



The Ghost of Celebrities Past

Alicia Keys, Lady Gaga, Kim Kardashian and other celebs decide to hold the world hostage and “be dead.” They vowed to NOT use social media until people donated $1 Million. (Don’t they know Trick or Tweet is a Halloween…

• It is important that you maintain a diary - a…

• Should I connect only with family and good friends on Facebook and only business contacts on LinkedIn?
• How secure should I feel when using Facebook’s privacy settings to determine which groups of friends can or cannot see particular photos?
• Should I be concerned when someone tags me in a photo or I comment on someone else’s post?
• How can I…

A long and sensational New York Times Story last Friday detailed an ecommerce customer-service nightmare with a bizarre twist: An assertion by the unrepentant merchant, that far from being a problem, poor customer service and online negative reviews actually benefited his business, thanks to Google's Page Rank algorithm.

The business, a discount eyewear joint called DecorMyEyes, allegedly refused…

By Dave Fleet

A couple of years ago, I wrote a post about 8 factors to consider when selecting a “social media expert.” Looking back now, I can see how my approach has evolved and matured since then. What’s more, as I’ve spent more time on the consulting side, my focus has shifted from self-identified “experts” to agencies.…