All Blog Posts Tagged 'Social' (56)

Innovative Ways to Use Instagram’s New Video to Help Your Business

Ever since Facebook acquired Instagram last year in a deal that came right before the social networking behemoth’s initial public offering, people have been wondering what changes and upgrades Facebook would make to the photo-sharing service. This summer it made a biggie: The addition of video capabilities that…

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Added by Shane Jones on August 6, 2013 at 1:41pm — No Comments

Other than Facebook and Twitter, which other social media do you know?

Google+

Relatively new, it was launched in 2011. It allows you to stay in touch with your friends, family and acquaintances, and also to meet up with new people. After registering you’ll need to fill in your personal information, upload a profile picture, and you can also add photo albums from Google Picasa Web Albums. Furthermore, a Google+ profile can be connected with a person’s Twitter profile as well.

Your privacy setting allow whoever you want to…

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Added by Ysabella Ossan on July 29, 2013 at 9:13am — No Comments

How to Overcome the Biggest Social Media Problems

Everyone knows that social media is a vital component of any business, whether it relates to beer or bears. But implementing a smart social media strategy isn’t easy, and that’s where many businesses find themselves tripped up. They may feel intimidated by newer platforms like Instagram or Pinterest, or they may not allocate their time updating social media sites…

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Added by Shane Jones on June 24, 2013 at 12:00pm — No Comments

Social Media Day Gets Official

It began in 2010 as a global movement, but Social Media Day is just now starting to get the attention it deserves. The celebration is a big deal in 20 cities in North America and thousands of people take part every year. What began as a Meetup group has grown to…

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Added by Shane Jones on June 17, 2013 at 1:55pm — No Comments

How To Make Social Networking Work for You

Social networking is a powerful tool for the promotion of you and your business website. 

It is not just for teenagers anymore, if, indeed, it ever was. It allows marketers to expand their businesses in what is quickly proving to be the Internet's dominant marketing arena.

if not used correctly,…

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Added by Timothy Arends on January 4, 2012 at 11:40pm — 2 Comments

Tribes

What tribes are is a very simple concept that goes back 50,000 years; it’s about leading and connecting people and ideas.

-Seth Godin…

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Added by Gregory Stringer on October 4, 2011 at 4:12am — 1 Comment

Don't Follow Grannelle On Twitter, Or Why @GuyKawasaki Bailed

There is fine Waterford crystal, that will ring elegantly when tapped no matter how thick and chunky it may look, and then there are Flintstone jelly glasses. You may drink your Dom Peringnon from either one, but friends, there is a difference!

-Stephen King

Grannelle, or more specifically, I, is/am probably not the first choice of many in the Twitterverse to follow. I'm always open to connecting on LinkedIn, and never ignore friend requests on Facebook (except…

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Added by Gregory Stringer on August 8, 2011 at 8:08am — 7 Comments

What Can LinkedIn Do For Me?

The line between profound talent and profound disability is a surprisingly thin one. -Daniel Tammet

Whenever I encounter this query, I am tempted to ask in response, “What can’t LinkedIn do for you?” It can’t assure your promotion, or even promise you a gig. It won’t automatically increase your popularity or recognition in your profession. And it certainly…

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Added by Gregory Stringer on July 23, 2011 at 10:13pm — 5 Comments

The Problem Of ROI As A Sole Basis For Social Media Campaign Decisions


If an action is not right for all situations, then it is not right for any specific situation.

-Immanuel Kant

ROI is a popular mandate when deciding whether to enter into the enterprise venue of Social Media in these times. ROI (Return On Investment) is a cost/benefit analysis. It requires that all costs and benefits be stated in perceptible currency. As such, it is generally much easier to quantify…

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Added by Gregory Stringer on July 22, 2011 at 6:00am — 2 Comments

Things Your Parents Never Told You About Blogging – Part 2: Coding I

This is an excerpt from the Things Your Parents Never Told You About Blogging series.

They may say, "Wow, that sucks!", but at least they'll say, "Wow!"

-Duff Goldman

There is currently a dearth of articles on how to blog within the blogosphere. This series will take the effort one step further, giving instruction not only on the basics, but all aspects, including coding, promotion, technical considerations, and more. The aim…

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Added by Gregory Stringer on July 21, 2011 at 9:25am — 2 Comments

Things Your Parents Never Told You About Blogging – Part 2: Coding II

This is an excerpt from the Things Your Parents Never Told You About Blogging series.

With every mistake we must surely be learning...

-George Harrison

There is currently a dearth of articles on how to blog within the blogosphere. This series will take the effort one step further, giving instruction not only on the basics, but all aspects, including coding, promotion, technical considerations, and more. The aim is…

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Added by Gregory Stringer on July 21, 2011 at 9:00am — 4 Comments

You Know You’re Spending Too Much Time With Social Media When…

  • You refer to everyone as @so&so, even in verbal conversation.
  • You add extra thoughts/descriptions as #hashtags, even in verbal conversation.
  • Your first thoughts of meeting someone new are, can I connect with them on LinkedIn, friend them on Facebook, follow them on Twitter?
  • You feel the need to check-in with Foursquare even though you’re only stopping for gas.
  • You actually believe your Klout score means something.
  • You argue passionately…
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Added by Gregory Stringer on July 11, 2011 at 9:25pm — 4 Comments

Social Media Adoption and The Stages of Grief

For businesses embarking upon pivotal and difficult foundational change (like this whole social-media-integration-into-business thing), there are distinct stages that very closely resemble the traditional “stages of grief” we’ve come to know around loss in our personal lives.

The people stewarding this change are often right in the thick of these phases, and experiencing these emotions throughout.…

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Added by NewMediaSocial on May 8, 2011 at 12:35pm — 2 Comments

The New 'Send' Button From Facebook - Social Media

Very recently Facebook has introduced a new social plugin, the 'Send' button. This button is to be installed onto your Blogs or Websites. Just when the 'Like'  button completed a year of its existence we now have the 'Send' button.



In essence the 'Send' button enables you to send the information from the Blog / Website to people on your network as a message. Thus if you…
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Added by Pervara Kapadia on April 26, 2011 at 3:51am — 6 Comments

Rethinking Social Strategy

I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch…

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Added by Robin on November 29, 2010 at 9:59am — 3 Comments

What Would Happen if You Took a Break from Social Media?

Every once in a while we have the opportunity to read or view something that stops us in our tracks. Scott Stratten’s recent Oakville TEDx talk, Keep going until you stop, qualifies (an absolute must see).

Scott’s talk prompted me to take a deeper look at a couple of things – our evolving relationship with technology and its impact on our ability to be genuinely engaged. The…

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Added by JoeM on November 21, 2010 at 8:49pm — 3 Comments

13 Truths About Social Media Measurement

1. If you aren’t measuring anything else, social media measurement isn’t the problem.



Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, value, or impact of social media and how to measure it, I’m going to ask how you’re going about determining those things for other areas of your… Continue

Added by Robin on November 15, 2010 at 11:41am — 3 Comments

Sweaty Armpits and Social Media Authenticity

We’ve all had it happen before. Maybe on the way to a job interview, on a first date, it might even be happening to you right now. Sometimes there’s a good reason, but sometimes it just sneaks up on you and bam, there it is: sweaty armpits. Those pit stains are like your mistakes in social media. It happens fast; it’s embarrassing; and there’s no way to cover it up.



It’s also 100% natural. And it happens to everyone. The question is? How do you…

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Added by Raji on November 5, 2010 at 12:19pm — 2 Comments

Successful Social Media is More Than A Campaign

Mild rant forthcoming.



I see so many case studies for social media being presented – in their entirety – as:



* social discounts and coupons

* a video campaign

* a clever Facebook contest



But this drives me crazy insane. Here’s why.



Social media is not just direct marketing parked online.



Ultimate social media success by my definition is far more that whether you took advantage of the latest application craze to market the same… Continue

Added by Rory on October 19, 2010 at 11:39am — 4 Comments

Partnership Marketing Now Means Sharing Your Audience

Partnership marketing has been around for a long time. It wasn’t uncommon for Bill Smith’s Plumbing Service to get ad dollars from a big brand such as Kohler for Yellow Page ads if in fact Bill Smiths Plumbing carried Kolher bath and kitchen plumbing fixtures. The ad sort of gave Bill Smith’s plumbing a leg up as being a quality contractor due to the brand association with Kohler. However, the ads were ads, one way marketing.



That model worked pretty well until consumers…

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Added by JoeM on October 5, 2010 at 1:09am — 1 Comment

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