Social networking is a powerful tool for the promotion of you and your business website. 

It is not just for teenagers anymore, if, indeed, it ever was. It allows marketers to expand their businesses in what is quickly proving to be the Internet's dominant marketing arena.

if not used correctly,…

What tribes are is a very simple concept that goes back 50,000 years; it’s about leading and connecting people and ideas.

-Seth Godin…

There is fine Waterford crystal, that will ring elegantly when tapped no matter how thick and chunky it may look, and then there are Flintstone jelly glasses. You may drink your Dom Peringnon from either one, but friends, there is a difference!

-Stephen King

Grannelle, or more specifically, I, is/am probably not the first choice of many in the Twitterverse to follow. I'm always open to connecting on LinkedIn, and never ignore friend requests on Facebook (except…

The line between profound talent and profound disability is a surprisingly thin one. -Daniel Tammet

Whenever I encounter this query, I am tempted to ask in response, “What can’t LinkedIn do for you?” It can’t assure your promotion, or even promise you a gig. It won’t automatically increase your popularity or recognition in your profession. And it certainly…

If an action is not right for all situations, then it is not right for any specific situation.

-Immanuel Kant

ROI is a popular mandate when deciding whether to enter into the enterprise venue of Social Media in these times. ROI (Return On Investment) is a cost/benefit analysis. It requires that all costs and benefits be stated in perceptible currency. As such, it is generally much easier to quantify…

This is an excerpt from the Things Your Parents Never Told You About Blogging series.

They may say, "Wow, that sucks!", but at least they'll say, "Wow!"

-Duff Goldman

There is currently a dearth of articles on how to blog within the blogosphere. This series will take the effort one step further, giving instruction not only on the basics, but all aspects, including coding, promotion, technical considerations, and more. The aim…

This is an excerpt from the Things Your Parents Never Told You About Blogging series.

With every mistake we must surely be learning...

-George Harrison

There is currently a dearth of articles on how to blog within the blogosphere. This series will take the effort one step further, giving instruction not only on the basics, but all aspects, including coding, promotion, technical considerations, and more. The aim is…

• You refer to everyone as @so&so, even in verbal conversation.
• You add extra thoughts/descriptions as #hashtags, even in verbal conversation.
• Your first thoughts of meeting someone new are, can I connect with them on LinkedIn, friend them on Facebook, follow them on Twitter?
• You feel the need to check-in with Foursquare even though you’re only stopping for gas.
• You actually believe your Klout score means something.
• You argue passionately…

The people stewarding this change are often right in the thick of these phases, and experiencing these emotions throughout.…

I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch…

Every once in a while we have the opportunity to read or view something that stops us in our tracks. Scott Stratten’s recent Oakville TEDx talk, Keep going until you stop, qualifies (an absolute must see).

Scott’s talk prompted me to take a deeper look at a couple of things – our evolving relationship with technology and its impact on our ability to be genuinely engaged. The…

We’ve all had it happen before. Maybe on the way to a job interview, on a first date, it might even be happening to you right now. Sometimes there’s a good reason, but sometimes it just sneaks up on you and bam, there it is: sweaty armpits. Those pit stains are like your mistakes in social media. It happens fast; it’s embarrassing; and there’s no way to cover it up.

It’s also 100% natural. And it happens to everyone. The question is? How do you…

Partnership marketing has been around for a long time. It wasn’t uncommon for Bill Smith’s Plumbing Service to get ad dollars from a big brand such as Kohler for Yellow Page ads if in fact Bill Smiths Plumbing carried Kolher bath and kitchen plumbing fixtures. The ad sort of gave Bill Smith’s plumbing a leg up as being a quality contractor due to the brand association with Kohler. However, the ads were ads, one way marketing.

That model worked pretty well until consumers…

With the sophistication of technology and media outlets, our want for control, demand, diversity and simply, our ability to do what we like when we like has clearly increased exponentially. It’s amongst the many reasons that have made the internet and online world such an alluring destination. It has become a growingly powerful untraditional location for all traditional media. An environment that the Millennials can most certainly resonate…

If you did a tag cloud on what was being bounced around the social media echo chamber in the last 14 days, the word “influence” would probably be the largest. Yes, even larger than “Old Spice.” Whether it’s the sadly lacking Fast Company Influence Project or the various voices in the social world trying to defend or attack it, we’ve suddenly become obsessed with measuring influence,…