For businesses embarking upon pivotal and difficult foundational change (like this whole social-media-integration-into-business thing), there are distinct stages that very closely resemble the traditional “stages of grief” we’ve come to know around loss in our personal lives.

The people stewarding this change are often right in the thick of these phases, and experiencing these emotions throughout.…

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We talk a lot about needing to “educate” people about social media. And at recent events and meetings I’ve attended, I can confirm that companies are asking themselves how they educate their teams and colleagues about social media, too.



But the real question: WHAT do we need to be teaching?



Some of it will depend on the environment, context, and specific

applications and strategies of course. But here are some areas on which we need to focus teaching and… Continue