For businesses embarking upon pivotal and difficult foundational change (like this whole social-media-integration-into-business thing), there are distinct stages that very closely resemble the traditional “stages of grief” we’ve come to know around loss in our personal lives.

The people stewarding this change are often right in the thick of these phases, and experiencing these emotions throughout.…

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How do you measure success for your social marketing campaigns?

After reading the in-depth tips and insights provided by the LinkedIn community, I was so inspired to write this article in order to sum it all up and give Garious readers a clear roadmap to follow when measuring the effectiveness of their SMM campaigns.

Questions…

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