Most businesses have a page on LinkedIn. Many use this professional social network to promote the company, whether treating it as a public relations vehicle or a place to recruit new employees. But unlike more popular networks such as Twitter and Facebook, LinkedIn is specifically about business, and that can make it tricky to figure out what you…Continue
Added by Shane Jones on May 29, 2013 at 3:00pm — No Comments
Many of the old go-to’s of business still ring true — like the customer is always right. However, it can be a little more difficult to gauge exactly what a customer wants when they’re virtual.
Are your customers happy? Could you be doing better?
Unlike the old school ways of engaging face-to-face…Continue
Added by Shane Jones on November 14, 2012 at 3:00pm — No Comments
The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens. Here are some useful tips that might help in creating a successful newsletter.
Ask yourself "What is…
Added by Nelson Tan on June 3, 2012 at 6:35am — No Comments
In the years I've invested myself in dedication to the business of Internet Marketing, I've observed that though technologies and different fields of expertise appear and recede overtime like any other ever-changing business outlook, only timeless, universal principles remain.
The first and foremost characteristic of Internet Marketing is automation. Alex Mandossian once said that "Internet Marketing is meant to train us as lazy workers but high thinkers." We are constantly thinking…
Added by Nelson Tan on May 31, 2012 at 2:09pm — No Comments
If your brand involves transportation - getting people from point A to point B - nothing will ruin the customer experience more than, well, NOT getting people from point A to point B. Many types of transportation are becoming more and more software dependent, and for the most part, experiences are far better. How about those days of CALLING an airline to check the status of a flight? But, when software turns into slightware trying to go places is pointless.
Excellent article I wanted to share from socialmedia.biz
Data galore: A screen grab from Radian6.
By J.D. Lasica and Kim Bale