The bombings during the Boston Marathon were tragic, and they also provided a reminder that when a crisis hits, social media is a good place to turn to get a general sense of the public mood. But it’s not a great place to get reliable…

Statistics show that the more time a person spends online, the more likely they are to commit suicide. While that may be a broad statement, overall those who attempt or commit suicide spend more time online than those who don’t. It might seem implausible as a result of all the social media sites out there.…

Don’t feel bad if your social media strategy seems to be getting more and more complicated. Just as you’ve mastered one popular site, another one takes over, and now you have to create content for that site. It’s enough to make you log off forever!

While social media plays a crucial role in marketing your business, the downside is how long it takes to understand it, let alone…

It wasn't that long ago when most businesses were skeptical of what could be accomplished with social media. Whether they were a B2C or B2B operation, the majority of businesses thought that social media was simply a fad. While there were actually plenty of legitimate reasons for this belief, now that more time has passed, it's become apparent that this form of online interaction is here to…

There's a good chance that you've read at least a few blog posts that have told you how important it is to create quality content. While that's absolutely true, many posts that extol this virtue don't provide any actionable advice about how to create it.

Although there's nothing wrong with a post…

Is social media actually working for you and your business, or is it the other way around? It’s important to remember the point of social media for business owners. It should be a way to connect with your customers and foster those relationships. However, many people get caught up putting in more…

Social media has changed our everyday lives in the last few years. It’s even changed our language. If someone asked you to “follow” them five years ago you might have assumed they’d set up a cult. Social networks influence how we communicate, share ideas, promote ourselves and our businesses and keep up with global…

SM2 put together an incredible social media cheat sheet! Check out the infographic to see how to use which social media platform to best benefit your organization. They give 4 main areas they measured each medium:

1. Reach: How Many Members
2. Time Investment Required
3. Quality of…

If you build it – they will come.  This approach worked out pretty well for Ray Kinsella in Field of Dreams, but for most writers, producers and entrepreneurs this isn’t a viable strategy to launching your latest project.  Discovery and audience building require lots of attention and should be something you’re…

Brands and content can be a great mix and provide consumers with tremendous value.  Companies have been involved in content creation for a long time and have used content as a means to drive sales.  Traditionally, brands sponsored content creators and provided the resources for them to do their thing and…

The Search Engine Optimization (SEO) landscape is changing drastically. Time and again we are witnessing a new trend and an alteration. SEO has a huge influence on website visibility.

SEO’s influence on website visibility

When you develop and launch a…

Best way of marketing through social media

The social media and networks help you to create awareness regarding the brands of the product. But, there is need to put more effort for attracting the visitors that turns into more sales. There should be a…

How can a service-based company hope to compete in a visual world that flocks to picture-based social media sites like Pinterest?

Some service-based businesses are simply sticking their heads in the sand. They’re ignoring the trend and hoping it will soon pass.

Rather than pretending visually based social media sites don’t exist, use…

IBM’s 2012 global CEO study about Social Media had some interesting findings as they interviewed over 1,700 CEO's in over 64 countries.

When CEOs were asked for their predictions for the next 3-5 years they foresee a 61% decrease in traditional media being used as a customer…

A lot of mistakes I see businesses making when joining social media networks is leaping in without a plan – or to put it more precisely – without a strategy. It’s something I think many of us overlook – after all, when we use something on a day-to-day basis for our own personal enjoyment (and let’s fact it, who…

It’s possible for any brand or business to engage their consumers online thanks to the increasing popularity of social media. Many businesses or brands run competitions through social media as a way of increasing brand popularity and engagement levels.

But anyone can run a…

These days Social Media Consultant’s are popping up quicker than you can say “Facebook”. In this article we’ll look at both the benefits of having one, such as helping leverage social media, as well as the draw backs.

How Can A Social Media Consultant Benefit My Business?

A good Social Media Consultant can deliver a number of benefits for your business, here are a few of the main…

Social media marketing has been expanding exponentially over the last several months and years. With 750 million users not on Facebook and Twitter recent announcing that it has 100 million users it seems that everybody and their mother is using social media to connect.

The great…

A new law in Missouri dubbed "The Facebook Law" bars teachers from private electronic communication with students or former students who are minors. Governor Jay Nixon signed it on July 14 in an effort to curb sexual abuse, but many argue the law is overboard, even unconstitutional. As state legislatures weigh in on cyber watch, the court of public opinion will cast its vote.

Republican State Senator…

Establishing a Facebook page can make or break your reputation. Get it right and you should gather a loyal following  of customers who will return to you time and again. Get it wrong and your perception in the public eye could be destroyed.

Ignoring your…