All Blog Posts Tagged 'metrics' (7)

Top 20 social media monitoring vendors for business

Excellent article I wanted to share from

Data galore: A screen grab from Radian6.

A rare comparison of the major monitoring & engagement

services: Radian6, Lithium, Attensity360 & 17 more

By J.D. Lasica and Kim Bale

The online…


Added by Rory on April 7, 2011 at 11:44am — 1 Comment

13 Truths About Social Media Measurement

1. If you aren’t measuring anything else, social media measurement isn’t the problem.

Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, value, or impact of social media and how to measure it, I’m going to ask how you’re going about determining those things for other areas of your… Continue

Added by Robin on November 15, 2010 at 11:41am — 3 Comments

5 Objectives for Social Media Measurement

Measurement and analysis of social media can mean many things. All of them are useful, and not all of them are about that widely-misunderstood ROI.

And as we’ve talked about before, there are some things you need to realize and understand about social media measurement before you get started.…


Added by NewMediaSocial on June 20, 2010 at 9:00pm — 1 Comment

Why Am I Always 2nd Or 3rd? Question Of The Week

This week, a reader asked why she's getting many interviews, yet always coming in 2nd or 3rd?

There can be many answers to this broad of a question, perhaps having to do with the interview, follow up, resume, other materials, but it all really comes down to… Continue

Added by Phil Rosenberg on April 28, 2010 at 4:01pm — 2 Comments

Learning From the Dynamics of Viral Marketing

In what context do viral marketing strategies work? How do on-line product recommendations develop, multiply, spread and ultimately, dwindle and die? And, can Marketers influence any of this?

These were important questions posed by Leskovec, Adamic, and Huberman in their 2008 study "The Dynamics of Viral Marketing." This is one of the few studies I’ve seen to actually study how on-line recommendations grow virally and how this growth… Continue

Added by Randall Beard on January 26, 2010 at 8:00am — 3 Comments

Why TV Viewership Keeps Growing

Against all gravitational odds, TV viewership continues its inexorable rise. The average U.S. consumer now watches TV 32.9 hours per week, versus 26.3 in 2000, a +20% increase. With the growing presence and ubiquity of the web and mobile, how can this possibly be?

Supply Drives Demand

The simple answer is supply. Consumers now have more places, means and content to… Continue

Added by Randall Beard on December 4, 2009 at 8:00am — 3 Comments

The Future of the Advertising Agency - 5 Areas to Watch

As we were reading more and more about the trends and the future of advertising, one begins to wonder...what is the future of the traditional advertising agency. We read this one article about them possibly becoming Keiretsu (which according to Wikipedia is a set of companies with interlocking business relationships and shareholdings. It is a type of business group).

This could very well be true! Below are a list of areas that we might see some big changes:

1) Creative… Continue

Added by NewMediaSocial on August 24, 2008 at 1:21pm — 1 Comment

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