Excellent article I wanted to share from socialmedia.biz

Data galore: A screen grab from Radian6.

A rare comparison of the major monitoring & engagement

services: Radian6, Lithium, Attensity360 & 17 more

By J.D. Lasica and Kim Bale

Socialmedia.biz

The online…

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If you have been following my posts, you would know that last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring your social media campaign to evaluate its effectiveness.

A Social Media Campaign should be deployed in a well planned way around your objectives or products. The key things which are cyclic in a well structured Social Media Strategy are:

Planning in advance

Designing your… Continue

Social Media Monitoring has become a hot topic of discussion over recent times. A brand makes or breaks its name by its users.

With the huge outbreak in the online media and platforms like, blogs, forums, microblogs and different types of social networking sites people have an effective place to express their opinions and influence others. In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world.

Social… Continue