Courtesy of SocialCandy via Creative Commons.

If you’re confused about Facebook’s terms for promotions and contests allowed on your page, you’re not…

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It's been proven when somebody makes a buying decision, they do so for one of two opposing reasons:



1) Pleasure or Ego: They want to move toward something. This is known as "chance of gain" positioning. Your product or service helps people further their pleasure, realize a passion, or take some action that makes them happy, e.g. a new car, a pair of skis, a book about being successful.



2) Pain or Fear: They want to move away from something. This is known as "fear of loss"…

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When choosing a web host, not just any host will do.



There are specific features that you need to look for, as well as additional features that will be required depending on what your plans for your website are. It is important that you make sure that your web host is able to accommodate your needs from the very beginning.



One of the first features you should look for in a web host, no matter what your plans are for your site, is the guaranteed uptime. While no web host can…

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Content marketing is very rewarding and can be a great job.  However, it can really lead to great stress and a spare tire around your belly from lack of activity.  Yes the brain burns more energy than anything else in your body but sitting down for 12 hours in a day reading and…

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Author: Rey Tamayo is a professional blogger and content marketer.  He has been working in web development and internet marketing since 1995.  He also has changed careers several times so he can write anything from complex business topics to inspirational and fiction pieces—all search engine…

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Excellent article I wanted to share from socialmedia.biz

Data galore: A screen grab from Radian6.

A rare comparison of the major monitoring & engagement

services: Radian6, Lithium, Attensity360 & 17 more

By J.D. Lasica and Kim Bale

Socialmedia.biz

The online…

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Forrester Research has produced another interesting report, this one focusing on perhaps the hottest topic of the social media world over the past year: The ROI of Social Media Marketing. The piece,…

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Question: Is TV advertising less effective today than 15 years ago?

If you think you know the answer, read on. Digital and social media are having a transformational effect on Marketing content, organizations and processes. This being said, what’s often ignored is what we know about TV advertising effectiveness in the here and now.







I recently wrote about "The… Continue

The human mind is a wonderful thing. Cognition, the act or process of thinking, enables us to process vast amounts of information quickly. For example, every time your eyes are open, you brain is constantly being bombarded with stimuli. You may be consciously thinking about one specific thing, but you brain is processing thousands of subconscious ideas. Unfortunately, our cognition is not perfect, and there are certain judgment errors that we are… Continue

From my December 6th guest post on Mike Ferry's blog "Leading Good Brands to Greatness" and December 22 guest post on Branding Strategy Insider:



The CMO’s job is simple—to drive growth, right? As Lou Gerstner ex-IBM and American Express CEO once put it: the role of Marketing… Continue

It's hard to deny the social and business applications of Twitter. It was evident at TweetCamp Chicago as I chatted face-to-face with people I have tweeted with for the past several months. No doubt Twitter has gone from a misunderstood social networking tool by some to a powerful tool to engage customers, employees and build solid business contacts.



Ramon DeLeon runs a number of Domino's Pizza franchises in Chicago and was one of the sponsors for the event. There's no doubt he is… Continue