Social media has changed our everyday lives in the last few years. It’s even changed our language. If someone asked you to “follow” them five years ago you might have assumed they’d set up a cult. Social networks influence how we communicate, share ideas, promote ourselves and our businesses and keep up with global…

The Search Engine Optimization (SEO) landscape is changing drastically. Time and again we are witnessing a new trend and an alteration. SEO has a huge influence on website visibility.

SEO’s influence on website visibility

When you develop and launch a…

Best way of marketing through social media

The social media and networks help you to create awareness regarding the brands of the product. But, there is need to put more effort for attracting the visitors that turns into more sales. There should be a…

As the holidays creep up on us, it is important to adjust our marketing strategies in order to take advantage of the great potential offered to us this season. The holidays are a time for tremendous growth and profits for those who play their cards right. Take your business to the next level by trying out these 5…

A lot of mistakes I see businesses making when joining social media networks is leaping in without a plan – or to put it more precisely – without a strategy. It’s something I think many of us overlook – after all, when we use something on a day-to-day basis for our own personal enjoyment (and let’s fact it, who…

It’s possible for any brand or business to engage their consumers online thanks to the increasing popularity of social media. Many businesses or brands run competitions through social media as a way of increasing brand popularity and engagement levels.

But anyone can run a…

Have you ever thought that you'd love to be able to put your knowledge of the internet to some other use, and get a social media job? Odd as it may sound - or maybe not so odd if you think about it - there are such jobs, and there are a lot of people who are desperate for someone with your expertise to step in and help them out; but what do you need to do so as to get the job of your dreams?

Social media job tip 1: what do you want to do?

Ok, you probably thought that…

Social media has transformed itself into the way to sell something - in fact anything. It is only a natural progression that social media has become the place to sell yourself to a potential employer.



How can social media help you find a job?



1.    It is a simple concept. You can reach hundreds, thousands, and even millions of people through a well-planned job search campaign using social…

Pepsi took its’ billion dollar social marketing campaign that was originally dedicated toward commercials during the Superbowl, and dropped it into social media, immediately seeing a substantial profit. Companies are abandoning the Yellow Pages, Newspaper Advertising, and Banners for social media, digital media, and new media specialists, or paying consultancies six to seven figures a year for assistance. Hiring a professional with this experience is no longer considered a fad, but a…

The people stewarding this change are often right in the thick of these phases, and experiencing these emotions throughout.…

The social media audit process is like taking a digital snapshot of a company from across the social web. We gather information on…

• What people are saying about the brand, and its products, services or industry.
• What keywords people are using in those conversations.
• What channels people are more apt to be talking in than others.
• How the velocity, frequency, location and sentiment of…

How do you measure success for your social marketing campaigns?

After reading the in-depth tips and insights provided by the LinkedIn community, I was so inspired to write this article in order to sum it all up and give Garious readers a clear roadmap to follow when measuring the effectiveness of their SMM campaigns.

Questions…

Almost as prevalent as blind social media evangelism is the level of fatigue and ennui around it.

It’s a tough thing, being in a nascent industry, just like in a growing company. There are pain points and obstacles. There’s disillusionment, frustration, disorganization as the real-life challenges make themselves known, and when we’re discovering more questions than answers. We feel like there’s more, but we can’t always see what it is or where we’re headed, and people are impatient…

By Dave Fleet

A couple of years ago, I wrote a post about 8 factors to consider when selecting a “social media expert.” Looking back now, I can see how my approach has evolved and matured since then. What’s more, as I’ve spent more time on the consulting side, my focus has shifted from self-identified “experts” to agencies.…

Great post by Dave Fleet.

Last week I wrote about the biggest challenge digital communicators face. However, it’s far from the only one; in fact it’s one of many. One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in…

Social media, m-commerce, app and all new media strategies are creating a headache for the marketing, advertising and PR worlds. Change and innovation are outpacing our abilities to keep up with the times. Technologies are being built and advanced at a rate far beyond from what we can consume. Meanwhile, we’re all just trying to keep up.

It’s no wonder that any kind of strategy can fall short. They often do. Segments are evolving. Sub-segments are growing. And…

Yes, the entire world can hear you.

Are you a selfish social networker? It’s been never a particularly positive trait, but it’s especially bad for public relations practitioners. If you work in PR, you can’t afford to be selfish: your professional reputation is on the line.…

Forrester Research has produced another interesting report, this one focusing on perhaps the hottest topic of the social media world over the past year: The ROI of Social Media Marketing. The piece,…

The more companies that step to the plate to take a swing at social media, the more scratch their heads at this concept of content. Whether it’s their Twitter feed, which makes content short and simple, to Facebook posts (a bit longer, still simple) or blog posts (more involved and complex but not rocket surgery), content confuses them. This is bad since content and a strategy around it drives a lot of social media success.

Understanding content is confusing, too, since…