More than ever, marketers are using images to get a brand's message across in social media campaigns. Instagram is the most popular picture-sharing platform, boasting millions of users and a staggering variety of pictures to browse. …

There's a good chance that you've read at least a few blog posts that have told you how important it is to create quality content. While that's absolutely true, many posts that extol this virtue don't provide any actionable advice about how to create it.

Although there's nothing wrong with a post…

Facebook is one of the best marketing resources available to businesses in the world today, and many business owners are finally catching on to this. Marketing your business effectively is rarely a simple process, and it is almost never inexpensive. Businesses everywhere have been outsourcing their…

Coming up with fresh ideas for blog posts is an issue for many bloggers, website owners, small business owners and others that utilize written content online. Blogs can often become a rehash of the same ideas over and over targeting a different set of keywords. For example, one post may be about "outdoor mosquito control", while the next is…

A lot of mistakes I see businesses making when joining social media networks is leaping in without a plan – or to put it more precisely – without a strategy. It’s something I think many of us overlook – after all, when we use something on a day-to-day basis for our own personal enjoyment (and let’s fact it, who…

Oh Facebook, more changes and not just for your Facebook page but your entire strategy!

The new Facebook page Timeline layout changes the way your organization needs to think about content.

Previously, a Facebook Page content strategy was primarily focused on two things:

• Custom tabs – The the content strategy for Welcome pages (custom landing tabs) focused on engaging visitors with a clear call to action in mind. For…

It’s that time of the year that is unabashedly American: July 4th, picnics, trips to the beach, weekends in the park. Thanks to the efforts of the American military and a great democratic system, we can enjoy it. However. (There is always a “however” in this blog). Slightware, those nasty glitches that damage brands and perceptions, was thoroughly unpatriotic this month.



Give Me Your Tired, Your Poor, Your Randomly Selected By Computer Application...

Several…

If your brand involves transportation - getting people from point A to point B - nothing will ruin the customer experience more than, well, NOT getting people from point A to point B. Many types of transportation are becoming more and more software dependent, and for the most part, experiences are far better. How about those days of CALLING an airline to check the status of a flight? But, when software turns into slightware trying to go places is pointless.

Surely You…

‘Tis the season for more slightware examples- those grinchy, glitchy instances of rump ‘a dumb dumb usage of technology that damages brands. So what characters are showing up on the naughty list? Here’s a look:



The Ghost of Celebrities Past

Alicia Keys, Lady Gaga, Kim Kardashian and other celebs decide to hold the world hostage and “be dead.” They vowed to NOT use social media until people donated $1 Million. (Don’t they know Trick or Tweet is a Halloween…

I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch…

Social media, m-commerce, app and all new media strategies are creating a headache for the marketing, advertising and PR worlds. Change and innovation are outpacing our abilities to keep up with the times. Technologies are being built and advanced at a rate far beyond from what we can consume. Meanwhile, we’re all just trying to keep up.

It’s no wonder that any kind of strategy can fall short. They often do. Segments are evolving. Sub-segments are growing. And…

has revolutionized the world of graphic design and image retouching.



Now the bad news: While the world of advertising has always been rife withPhotoshop disasters, magazines, news properties and corporations are now using Photoshop to create a different…