All Blog Posts Tagged 'strategy' (105)

Putting the Social Back Into Social Media

Statistics show that the more time a person spends online, the more likely they are to commit suicide. While that may be a broad statement, overall those who attempt or commit suicide spend more time online than those who don’t. It might seem implausible as a result of all the social media sites out there.…


Added by Shane Jones on May 20, 2013 at 11:25am — No Comments

How Businesses Can Use Instagram to Increase Engagement

More than ever, marketers are using images to get a brand's message across in social media campaigns. Instagram is the most popular picture-sharing platform, boasting millions of users and a staggering variety of pictures to browse. …


Added by Shane Jones on May 17, 2013 at 9:00am — No Comments

How to Create Content That Social Media Users Will Love

There's a good chance that you've read at least a few blog posts that have told you how important it is to create quality content. While that's absolutely true, many posts that extol this virtue don't provide any actionable advice about how to create it.


Although there's nothing wrong with a post…


Added by Shane Jones on May 13, 2013 at 5:19pm — No Comments

How To Plan Your Social Media

Social Media should be a part of your Marketing Plan. Social Media is not to be seen as an  isolated one - off case.…

Added by Pervara Kapadia on February 4, 2013 at 9:00am — No Comments

Developing a Facebook Holiday Marketing Strategy for Your Business

Facebook is one of the best marketing resources available to businesses in the world today, and many business owners are finally catching on to this. Marketing your business effectively is rarely a simple process, and it is almost never inexpensive. Businesses everywhere have been outsourcing their…


Added by NewMediaSocial on December 7, 2012 at 10:00am — No Comments

Strategies to Break Out of Blog Boredom


Coming up with fresh ideas for blog posts is an issue for many bloggers, website owners, small business owners and others that utilize written content online. Blogs can often become a rehash of the same ideas over and over targeting a different set of keywords. For example, one post may be about "outdoor mosquito control", while the next is…


Added by Shane Jones on November 14, 2012 at 3:00pm — No Comments

5 Important Things to Remember When Planning your Social Media Strategy

A lot of mistakes I see businesses making when joining social media networks is leaping in without a plan – or to put it more precisely – without a strategy. It’s something I think many of us overlook – after all, when we use something on a day-to-day basis for our own personal enjoyment (and let’s fact it, who…


Added by NewMediaSocial on November 12, 2012 at 10:00am — No Comments

Facebook Timeline - 11 Ways it will Alter Your Current Content Marketing Plan

Oh Facebook, more changes and not just for your Facebook page but your entire strategy!

The new Facebook page Timeline layout changes the way your organization needs to think about content.

Previously, a Facebook Page content strategy was primarily focused on two things:

Custom tabs – The the content strategy for Welcome pages (custom landing tabs) focused on engaging visitors with a clear call to action in mind. For…


Added by Marilynn on March 15, 2012 at 10:00am — No Comments

The July Slightware Report - Glitching The American Dream

It’s that time of the year that is unabashedly American: July 4th, picnics, trips to the beach, weekends in the park. Thanks to the efforts of the American military and a great democratic system, we can enjoy it. However. (There is always a “however” in this blog). Slightware, those nasty glitches that damage brands and perceptions, was thoroughly unpatriotic this month.

Give Me Your Tired, Your Poor, Your Randomly Selected By Computer Application...



Added by Kenneth J. Weiss on July 27, 2011 at 11:11pm — 3 Comments

The April Slightware Report - Planes, Trains and Awful-mobiles

If your brand involves transportation - getting people from point A to point B - nothing will ruin the customer experience more than, well, NOT getting people from point A to point B. Many types of transportation are becoming more and more software dependent, and for the most part, experiences are far better. How about those days of CALLING an airline to check the status of a flight? But, when software turns into slightware trying to go places is pointless.


Surely You…


Added by Kenneth J. Weiss on April 25, 2011 at 8:10pm — 4 Comments

You Are A "Social" Bank

Banks make money on our deposits, our transactions and lending us money. The economic models for banks are old and subsequently there is little differential from one bank to another.

The customer experience is largely the same and yet bank after bank uses the tag line… Continue

Added by Jay Deragon on December 29, 2010 at 6:39am — 5 Comments

December Slightware Report - Ho, Ho, Oh-No! Santa’s Naughty Slightware List

‘Tis the season for more slightware examples- those grinchy, glitchy instances of rump ‘a dumb dumb usage of technology that damages brands. So what characters are showing up on the naughty list? Here’s a look:

The Ghost of Celebrities Past

Alicia Keys, Lady Gaga, Kim Kardashian and other celebs decide to hold the world hostage and “be dead.” They vowed to NOT use social media until people donated $1 Million. (Don’t they know Trick or Tweet is a Halloween…


Added by Kenneth J. Weiss on December 14, 2010 at 5:57pm — 2 Comments

Rethinking Social Strategy

I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch…


Added by Robin on November 29, 2010 at 9:59am — 3 Comments

Creating The Social Value Index

In yesterday’s post titled “What is Your Social Credit Score” we said “The things we are learning about social media are not about making money from social media rather the means of creating economic value from social currency.”

Social currency represents… Continue

Added by Jay Deragon on October 27, 2010 at 7:12am — 6 Comments

The Social Business Canvas

Many organizations ask "what can we do with social technology?". The most valuable answers come from thinking beyond existing usage and creating a canvas of possibilities.

Many organizations seek ideas on how to use social technology to generate more revenue. Typical of result oriented thinking many if not most fail to first understand what are… Continue

Added by Jay Deragon on August 26, 2010 at 6:37am — 3 Comments

What Does it Mean to "Listen" in Social Media?

I spend a fair amount of time in the Linkedin "Answers" section, learning from fellow PR industry professionals, and also contributing expertise to the community pot, so to speak. Unlike many of the active participants, I don't answer every question that I see; I prefer to share knowledge only on subjects that… Continue

Added by Robert A. Burns, II on August 24, 2010 at 9:17pm — 4 Comments

8 Trends To Keep in Mind When Building Millennial Marketing Strategies

Social media, m-commerce, app and all new media strategies are creating a headache for the marketing, advertising and PR worlds. Change and innovation are outpacing our abilities to keep up with the times. Technologies are being built and advanced at a rate far beyond from what we can consume. Meanwhile, we’re all just trying to keep up.

It’s no wonder that any kind of strategy can fall short. They often do. Segments are evolving. Sub-segments are growing. And…


Added by NewMediaSocial on August 24, 2010 at 8:30am — 2 Comments

The August Slightware Report - Photoshop is Making Front Page News - Literally!

Let’s start with a disclaimer: Photoshop is, and has always been, a great piece of software. It

has revolutionized the world of graphic design and image retouching.

Now the bad news: While the world of advertising has always been rife withPhotoshop disasters, magazines, news properties and corporations are now using Photoshop to create a different…


Added by Kenneth J. Weiss on August 2, 2010 at 7:29am — 5 Comments

Hippies 2.0: The "Social" Philosophy

Are you old enough to remember the 60's and 70's? It was a time of social change where "cultures clashed" over ideology, freedom and policy. The younger generation was against the Vietnam War, Corporations, Politics, "The Man" and everything "The Man" stood… Continue

Added by Jay Deragon on July 27, 2010 at 4:00pm — 3 Comments

Social Pearls Before Swine

The term “pearls before swine” comes from the Sermon on the Mount, a famous speech given by Christ to his disciplines. It means that people should not waste pleasant or good things on people who will not appreciate them.

In the time of Christ, pigs were regarded as unclean animals in the Jewish… Continue

Added by Jay Deragon on July 22, 2010 at 6:33am — 3 Comments

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