Robin's Blog (24)

What is Facebook Truly About?

Facebook as we know it is nothing short of hugely popular. Crossing language and cultural barriers allowing all of us to connect, share our lives and meet new people. With that said, I was reading a pretty insightful article on the Harvard Business Review site that was discussing why Facebook did not attend the Online Publishers Summit. It was a high powered gathering of the top C-Levels in the industry. Why wasn't Facebook there?…


Added by Robin on April 27, 2012 at 10:31am — No Comments

Google+ Updates their Pages, Cool Design Might Be Better Than Facebook

Of course the Google vs Facebook will never end...

Google has started rolling out a new design for its social network Google+. The new Google+ design has suddenly made the social network beautiful.

"A critical piece of this social layer is a design that grows alongside our aspirations. So today we’re introducing a more functional and flexible version of Google+. We think you’ll find it easier to use and nicer…


Added by Robin on April 12, 2012 at 9:00am — No Comments

Planning Out Your Marketing Vehicles

Sometimes planning and deciding which vehicles and channels to use for your inbound and outbound marketing can be challenging.  You have to think of what you want your end goal to be and then start from there and go through the steps below.

Planning Your Channels

Which marketing channels will allow you to best connect to your target customer?

A marketing channel is the way you get your message out there. Word of mouth could be considered a…


Added by Robin on March 26, 2012 at 1:22pm — No Comments

Is the US Government Trying to Scare Web Businesses Out of the Country?

We have all heard about the shutdown of many websites and most recently MegaUpload overseas but do you think that the US Government is really coming for US web businesses? Do you think this just for the more "edgy" businesses?

See here from

The federal government has been paying lip service to the idea that it wants to encourage new businesses and startups in the US. And this is truly important to the…


Added by Robin on February 28, 2012 at 9:00am — No Comments

Increasing Your Google+ Followers Will Help Your Branding

As Google+ grows and it will, using it to your advantage as a way to better brand your company or product is the goal. There are several ways to aid in building up such a following but remember it does take dedication, a clear message and follow up.


Driving motivated consumer traffic to a well branded Google+ Business page, should be considered a new marketing…


Added by Robin on February 26, 2012 at 4:01pm — No Comments

How to Narrow Down Your Customer Base

This originally started started out as advice to Real Estate professionals but I applied it in some respects so I believe anyone could use this method if you are targeting a local customer.

Discover Your Life Circles

Who is your target customer?  Describe them with at least 3 attributes:

Your target market should be as specific as possible!…


Added by Robin on February 9, 2012 at 10:30am — No Comments

20 Categorized Twitter Hashtags for Social Media

Since Hashtags have made it so much easier to group conversation subjects together. I wanted to put this list together, because when I was looking through tweets and trying to find information, there were so many hashtags, I decided to categorize them. Check this out, and see if this can help you put the hashtags into perspective for social media.

Some definitions from and some from my viewing and reading over time. To learn more about social…


Added by Robin on November 16, 2011 at 9:00am — 1 Comment

Should You Let an Intern Manage Your Social Media Marketing?

Have you ever heard of a “Twitern?” It’s an intern who is responsible for managing a company’s Twitter profile, although it could extend to any of the social networks.

Is an intern the best person to handle your social media marketing? Let’s look at the pros and cons of social media interns:


1. Comfortable with social media



Added by Robin on November 4, 2011 at 8:30am — 1 Comment

Infographic on 5 Years of Global Sharing via AddThis

Had to sharhare this amazing  Infographic celebrating the 5 year anniversary of AddThis. The data shows some interesting trends and could prove to be useful to some of those making decisions on what and where to share.

AddThis is used in over 300 destinations and can be viewed in 70 languages.




Added by Robin on October 26, 2011 at 2:51pm — No Comments

5 FREE Online Based Web & Design Tools

Ahhh Free! My favorite word! Being online and having to make social media be a huge part of my life, I have found several helpful tools that truly have made my life easier when trying to alter or create a graphic to post on a blog or website that anyone can figure out and use! I found the best and easiest ones are free online!


I came across these tools for the simple reason MY COMPUTER CRASHED! Yes, my lovely supposed to be trusty computer. In all the years I have had…


Added by Robin on July 14, 2011 at 1:24pm — 3 Comments

4 Strategies To Consider When Marketing to the Millennials

Trying to market in today’s environment has become quite an interesting task to say the least. With opportunities constantly opening up and new possibilities appearing everyday, figuring out what to do, what you need and what it would take to implement a successful marketing strategy has become increasingly complex and challenging.

Traditional marketing is still an aspect of the game. New-age methods and mediums are firmly gaining territory, while becoming obligatory and commonplace.…


Added by Robin on April 1, 2011 at 9:30am — No Comments

The Discipline of Social Media Measurement

We hate math.

Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned.

Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. In 2009, there were 1,147,910 households with a TV in…


Added by Robin on February 15, 2011 at 8:33am — 3 Comments

Rethinking Social Strategy

I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch…


Added by Robin on November 29, 2010 at 9:59am — 3 Comments

13 Truths About Social Media Measurement

1. If you aren’t measuring anything else, social media measurement isn’t the problem.

Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, value, or impact of social media and how to measure it, I’m going to ask how you’re going about determining those things for other areas of your… Continue

Added by Robin on November 15, 2010 at 11:41am — 3 Comments

Twitter Influence: Who do you believe?

Thanks to Brendan Cooper for letting us share this wonderful post!

Two people walk into a room. They both claim to have the definitive ranking for Twitter influencers for your area of interest. One uses Klout, the other, WeFollow. And guess what? Their results differ, in some cases quite wildly.

Which do you…


Added by Robin on October 26, 2010 at 11:00am — 2 Comments

Why Interruption Still Trumps Engagement

I know we're not supposed to say it out loud, but a lot of CMOs and agency types think that advertising is going the way of the dinosaur, the Model T and conversation without emoticons. Consumers want to engage with content instead of get interrupted by ads, or so the logic goes, so we celebrate social campaigns like the recent one from Old Spice, and find favor only for commercials that are entertaining. Making a sales pitch just isn't credible anymore.

Now that we're well into the… Continue

Added by Robin on July 26, 2010 at 3:46pm — 5 Comments

Digital Activism & the 4Cs Social Media Framework

The 4Cs Social Media Framework

The Need for the 4Cs Social Media Framework

Over the last year, I have had to explain how social media works to diplomats, defense officials, and academics and students focused on fields as diverse as international affairs, management and sociology. …


Added by Robin on May 21, 2010 at 10:24am — 2 Comments

Why You Shouldn’t Trust Automated Sentiment Scoring

Automated sentiment scoring has evolved as the feature du jour of the social media monitoring platforms of late. So many services were offering it, even big players like Radian6 had to bring it to the table for fear of losing prospects. It’s not enough to tell brands how many conversations are being had. Social media monitoring services have to now must report on whether or not…


Added by Robin on May 13, 2010 at 11:32am — 2 Comments

Social Media Jobs You May Want to Consider

As I looked at all of the emails we get over the last year, so many people have asked "What exactly is out there for social media skills?". Mostly from those how have dabbled in it but not really full on.

Below is a basic list of some areas or job titles that you would search for and you can also see on this site.

Below is a list of some of the hot social media related jobs:

1. Bloggers - Bloggers… Continue

Added by Robin on October 27, 2009 at 12:46pm — 5 Comments

How to Use Mobile Advertising - What to Consider

As we look at the increasing use of mobile advertising and marketing there are some major challenges that must be considered. Companies want to get their product and name out there in a new way. Below are some areas we researched that can be used as a guideline. Marketers will need to develop unique ways of getting their content to appear on several mobile devices.

* Throw Open Rates out of the Window - This goes out of the window b/c honestly, how many people are going to… Continue

Added by Robin on October 14, 2008 at 11:37am — No Comments

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