Nonprofits traditionally have had trouble attracting today’s youths because many causes have a hard time reaching young people on their own terms. Tailoring your nonprofit’s marketing strategy to the interests of…
Added by Marilynn on October 3, 2013 at 12:00pm — No Comments
Added by Marilynn on January 31, 2013 at 11:48am — No Comments
Email is also awesome for nurturing a peer to peer campaign.…Continue
Added by Marilynn on January 17, 2013 at 12:30pm — No Comments
FaceBook is always updating and changing their interaction features. In late September the news broke out about a change in Facebook’s EdgeRank algorithm that was causing big drops in reach for many branded pages for nonprofits, businesses and all organizations. The EdgeRank algorithm…Continue
Added by Marilynn on December 19, 2012 at 11:49am — No Comments
A few weeks ago, with just a hint of data potential within Google+ for marketing and engagement. Google+ Ripples is really the first set of metrics we’ve seen from Google around Google+. It’s not enough, of course, but worth parsing because it hints at what is to come from Google. It also offers Google+ users relevant information about the use of circles, G+ influence, and how data is…Continue
Added by Marilynn on August 1, 2012 at 9:30am — No Comments
Social media can be extremely overwhelming. What time of day to post, where to post, what are people talking about and so on. We all hear every day that there are new online tools being touted as the newest, greatest thing sure to make your social media life easy. To help, I’ve summarized a…Continue
Added by Marilynn on July 31, 2012 at 10:30am — No Comments
As Facebook is used as a strong marketing tool, do you ever wonder what your viewers find most interesting and popular or even what they share? What time of the day are your postings viewed most? Well, there is finally some data on that.
The great thing about Facebook is that what works and what…Continue
Added by Marilynn on July 12, 2012 at 2:01pm — No Comments
Pinterest has become one of the fastest growing contributing social sites in the last year. Sharing all kinds of
photos and visual aspects to the web that I don't think any of us had expected. With that popularity comes a host of tools to take advantage of this…Continue
There are millions of accounts on Twitter so how do you make yours stand out? It's difficult for users to make their impact 140 characters at a time, you need to find a way to stand out from the crowd. Before people will read your tweets (for your nonprofit, organization or yourself), they’ll form a first impression.Continue
Added by Marilynn on June 6, 2012 at 12:40pm — No Comments
If you truly breakdown metrics and you look at what they really mean, you will be very surprised. People that measuring how many Likes and Followers you have is a realistic number. Far from that. You can measure that without an action to compare that to.
Let's say for example, archers don’t aim at the point halfway between the arrow tip and the target. If they did, they would never hit the…Continue
Added by Marilynn on May 30, 2012 at 4:42pm — No Comments
It's always hard to write an awesome blog post. It can be a hard process to come up with ideas and write something that others want to read. The pressure can be quite overwhelming.
If you’re reading this, you’re on the road to becoming a great blogger.
Now, what defines a good blog post? That depends on what your goals are, but most bloggers generally agree that a good blog post is defined by the following characteristics:
We’ve seen a lot of changes to Facebook tabs over the years, from the days they were really tabs (at the top of the page) to “tabs” in the left sidebar to the newfangled small boxes (called tabs) at the bottom of your Timeline cover image.
But even with the recent changes to the Facebook pages with Timeline…Continue
Added by Marilynn on April 9, 2012 at 12:13pm — No Comments
You only have a day to get ready for the new Facebook Timeline to change your pages!
If you are an administrator for your organization’s Facebook page, you’ve no doubt noticed the alert that invites you to preview the look of your new page with the option of publishing it for all the world to see. Up until tomorrow March 30, only page administrators can see the changes, if you haven’t set it live yet. On Friday, Facebook will flip the switch for everyone.…Continue
Added by Marilynn on March 29, 2012 at 12:00pm — No Comments
I thought I would share this some information on how to set up your social media measuring plan. Many people don't know how to do this or what tools to use but I learned something so please take a look.
Added by Marilynn on March 23, 2012 at 11:20am — No Comments
Oh Facebook, more changes and not just for your Facebook page but your entire strategy!
The new Facebook page Timeline layout changes the way your organization needs to think about content.
Previously, a Facebook Page content strategy was primarily focused on two things:
• Custom tabs – The the content strategy for Welcome pages (custom landing tabs) focused on engaging visitors with a clear call to action in mind. For…Continue
Added by Marilynn on March 15, 2012 at 10:00am — No Comments
If your are a smaller shop, you may want to take on measuring your own social media. To start, take a look at these 14 tools that will help you get started and could also be a longer term solution to keep up on your social influence. As you gather information, you will be able to use it as part of your overall strategy.
Your social media plan — if you have one — should consist of goal-setting, implementation and measuring, among other things. That last part, metrics, is frequently…Continue
Added by Marilynn on March 9, 2012 at 8:30am — No Comments
Metrics become important when you want to measure the effectiveness of your marketing activities. You want to know where you need to increase or decrease your efforts and what other ones to cut altogether. Sometimes it's hard to know exactly where to start and what to measure.
Image by Stuart Miles on BigStockPhoto.com
For mid-size and large organizations, their social…Continue
Added by Marilynn on March 6, 2012 at 10:30am — No Comments
I saw this article on how marketing using social media is becoming more relevant than using the traditional methods of trying to gain reach using SEO. It goes into influence and the role content plays.
A lot of people expend resources…
Added by Marilynn on February 15, 2012 at 11:00am — No Comments
With so many organization wanting and using live streaming. This is a great article to help get you started.
Live streaming is an area of digital media getting a lot of attention lately. Live streaming can have a positive impact on your community when done the correct way and used with existing social communities or websites, but there are some important questions to ask before diving in.
Is it the right kind of event for…Continue
Added by Marilynn on January 17, 2012 at 2:57pm — No Comments
Now that you have Google Plus Page for your nonprofit, I thought it would be helpful to explain the difference between Google Plus Pages and Profiles. Google Plus Profiles and Business Pages have similar…Continue
Added by Marilynn on December 12, 2011 at 1:55pm — No Comments