Many a times you may have wondered as to where does Social Media lead us.
Since your Target Audience is on Social Media you too are trying to understand the Social Platform. However whatever be your goals - the end and means are 'Interaction'.
Interaction is the communication between your Community Members and your Page. The whole story and truth is in this.
It is good Interaction that will lead to amazing relationship between your Community Members and Your Page. Thereby you will be able to enhance the value that your Brand and Business brings to them. Add to this in turn they will be great Brand Ambassadors for you.
Interaction is the main instrument to measure where you are in your Customer's Life, what do they think and perceive of you. Do they have problems with you, your product and your service. It is due to appropriate Interaction that you will be able to tackle a Negative Comment and so on.
What is your take?