YouTube Scrubbing Subscriptions! Are you at Risk?

According to the YouTube Blog, they will be going through current subscriber accounts to insure better accuracy of viewers.This was to happen on January 12th but has been delayed due to discrepancies. It's not just YouTube but Google search is trying to also clean up the experience for their users.

To quote the YouTube blog:

"As a result, we are enhancing our efforts to ensure that all subscriber counts are as accurate as possible.  On January 12th, we will take the following steps to improve the quality and integrity of subscriber counts across the site:

  1. Remove inactive and closed accounts from total subscriber counts.  We will remove all such accounts from subscriber numbers on January 12th, and continually update subscriber counts as subscribers become inactive or close their accounts.
  • Improve techniques for preventing artificial inflation of subscriber counts.  Recently, we’ve seen a rise in creative agencies and vendors that claim to increase subscribers while complying with the YouTube Terms of Service.  In most cases, those claims are false; the purchase or gaming of subscribers is a violation of our Terms of Service.  Accordingly, we are taking the following steps to prevent some users from artificially inflating their subscriber counts:
  • Effective January 12th, we will implement a more rigorous system that will prevent new subscriptions generated from these malicious sources from being added to subscriber counts.
  • Beginning January 12th, we will retroactively adjust subscriber counts to not include subscriptions generated by artificial sources on an ongoing basis.
  • Please note: While we are updating subscriber counts to remove such subscriptions from the totals, we will not stop delivering videos to these subscribers, even if they are artificially created accounts.  This means that even if we mistakenly remove a subscriber from a subscription account as invalid, this will in no way affect your views."

WOW!

This is obviously an effort to do the following:

  1. Make people interact with YouTube whether you have a need to or not but if you want your comments and account to stand, you have to prove you have a "need" for being on there.
  2. Try to alleviate false signup and comments as they state in #1.
  3. Discourage black hat marketing techniques.
  4. Increase the integrity of the site for advertising purposes (I am sure those rates will jump).

What can you do and are you at risk?

  1. Don't use services offering to put comments on your videos. Many could be coming from these malicious accounts which will get removed.
  2. Be prepared for your viewership to go down so have a backup plan if your income or marketing plans include number of views.
  3. Beef up marketing to encourage a genuine fan base.
  4. Remember this should not effect your Channel so just provide the best content.

Just remember that Google and YouTube are both aiming for a more "pure" experience. Old tricks of the marketing trade will be more difficult to improve a site or video.

Created by New Media Social & Social Media Jobs

Views: 66

Tags: google, subscribers, youtube

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